Housebuilder interview: Chris Lanitis of Amazon Property

Posted 5 December 2014

This week, Marc Da Silva continues his series of interviews with prominent figures from the housebuilding industry by speaking to Chris Lanitis, director of Amazon Property.

Which parts of inner London do you focus on?

Historically our focus has been in the prime areas of Zone 1 – Kensington, Mayfair, Covent Garden and Marylebone – where the superior quality of our product is most appropriate. We are opportunistic developers however, and are open to developments on prime fringe locations where excellent transport connections and substantial amenities make development viable.

What are your predictions for the UK housing market, and London in particular, in 2015?

Prime central London will remain competitive with many luxury schemes already in the pipeline, so savvy developers will have to take a more opportunistic and innovative approach to acquisition. They’ll have to think outside the box when it comes to location and the type of development undertaken.

In terms of location, the industry is already diversifying. All across London we are witnessing regeneration schemes that are pushing the boundaries of ‘prime’. With major infrastructure projects such as Crossrail bringing places like Whitechapel and Acton into the heart of London within a few minutes – effectively de-zoning the capital – it is these undervalued outer areas that are going to offer the most potential.

What types of homes is your firm currently selling?

The majority of schemes in our current portfolio are office-to-resi conversions which have involved the restoration of period buildings to provide contemporary apartments in highly sought-after locations such as Marylebone, Soho, Covent Garden, Kensington, Lancaster Gate, Mayfair and St James’.

How much does a new home by Amazon Property typically cost to buy?

Prices range from £1m to £15m depending on the property’s size and location. 

What is Amazon Property’s USP?

Amazon Property believes it is important to preserve the capital’s rich heritage through the restoration of our distinctively British buildings, whilst adapting to the needs of modern living and so we specialise in façade retention.

This allows us to create stylish, modern homes behind stunning period exteriors, giving our buyers the best of both worlds. Our uniqueness lies in the bespoke nature of our design and the quality of our interiors which are both hallmarks of luxury, yet sympathetic to the building’s character.

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