One-on-One interview: Chris Lanitis of Amazon Property

Posted 20 September 2013

Marc Da Silva continues his weekly series of interviews with senior figures in the housebuilding industry with an exclusive chat with Chris Lanitis, a partner at Amazon Property.

What regions do you cover? We operate in the inner zones of London.

What are housing market conditions currently like in those areas? The market is very strong, due mainly to a shortage of high quality central London homes. At Amazon we have seen real demand from both domestic and foreign buyers for high-specification apartments with great transport links, education and shopping facilities nearby. A trend we have identified is empty nesters looking to sell large family propertiesin the inner London suburbs for more manageable central London apartments, crucially, still retaining a high quality of living, security and convenience.

What types of property is your firm selling? Amazon Property sells large, high-specification lateral apartments. We specialise in transforming period buildings of character, many of which were once commercial premises or office spaces into luxury residences. We have found there are some fantastic advantages to converting office spaces into apartments, allowing for large, open-plan living spaces, high ceilings and light filled living areas.

How much does a new home by Amazon Property typically cost to buy? We sell properties from £800,000 to £15m

Why should more buyers consider buying a new-build home as opposed to older property? There are a wealth of benefits to purchasing a new-build property, the first of which is ease of living and lifestyle. Many of our properties offer a concierge service, video entry panels and CCTV, making each apartment safe and comfortable for both international and domestic buyers. Amazon combines the best of both worlds; many of our developments are complete new-builds behind an original façade, be it art deco or period. Such a building technique allows us to implement the latest technologies throughout; including under-floor heating, centralised audiovisual systems and ceiling-mounted speakers, whilst retaining the stunning original façade in most cases.

Is it worth buying property during the off-plan stage of construction? There are definitely some advantages to buying off-plan. The first of which is customisation, with off-plan the purchaser has a wider choice when selectinga property within that specific development.They can tailor purchases and select a bespoke specification. Secondly, return on investment and appreciation in value, off-plan sales allows buyers to potentially reap higher returns on purchases. Finally, there is no chain when it comes to buying a property off-plan, purchasers are able to liaise with our sales agents directly, working with them to choose their dream home.

What is Amazon Property's USP? Attention to detail and that each property we create is a bespoke offering. Our apartments are all situated in fantastic central London locations, we are currently selling properties from the once London headquarters of Paramount Studios, on Soho's Waurdour Street, to Park Crescent, an outstanding Grade I-listed crescent originally designed by the renowned architect John Nash. Essentially we want to offer our buyers the opportunity to purchase a part of London.

Which of the developments Amazon Property is currently developing do you think stands the best chance of winning a What House? Award? I believe one of our latest developments, The Buckingham Collection, would stand the best chance. It is situated in the heart of central London, just moments from buzzing Covent Garden, iconic Trafalgar Square andthe Strand. This collection of prestigious Art Deco apartments is set within London's vibrant theatre land, just off the Strand and within close reach of Embankment and the newly refurbished Savoy Hotel. Positioned across five floors, each of the seven one- to three-bedroom bespoke apartments provide a truly unique opportunity and the highest internal specification throughout. The lateral, spacious apartments have been thoughtfully designed with a contemporary feel featuring light-filled and minimalist living areas, ideal for entertaining guests or enjoying with the family. The development also boasts features such as Aquavision recessed waterproof televisions, video entry panels, under-floor heating and handpicked, vein-matched marble bathrooms.




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