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Six Sales A Week At Major Southend Development

Posted 28 May 2021 by Keith Osborne

Knight Frank has reported that Weston Homes' 217-unit Victoria Central scheme is already 50% sold...

Agent Knight Frank has achieved an average of six deals per week at Victoria Central in Southend-on-Sea since it launched in mid-January making it one of the fastest-selling new build developments of 2021

Victoria Central is a Weston Homes development brining 217 homes to the well-connected Essex seaside town, comprising a mix of one-, two- and three-bedroom apartments complete with a landscaped courtyard, stylish entrance foyer and 275 sqm of ground floor commercial space.

It was brought to the market just 18 weeks ago and is one of its fastest-selling new build developments of 2021. According to Knight Frank, average property prices in Southend-on-Sea grew by almost 40% between 2015 and 2020, with migration into the popular seaside resort climbing by 19% the same period.

Edward Robinson, a partner in the New Homes team at Knight Frank said: “Knight Frank has been averaging six deals per week at Victoria Central since it launched in January, which is equivalent to almost a deal a day. There is a very good reason why it has been so popular.

“Southend-on-Sea has been steadily growing in popularity over recent years, and is especially sought-after by first-time buyers, young professionals and families. Offering a quick commute into central London, coupled with an abundance of outdoor space and accessible property prices, homes in Southend-on-Sea are in high demand, and property is getting snapped up.

“Covid-19 has made everybody revaluate what they want from their next home, and golden locations such as Southend-on-Sea are more popular than ever.”

Property in Southend-on-Sea is still very affordable, despite the high demand. Analysis by Knight Frank shows that property prices here are approx. 41% lower than in London, where property costs an average of £484,864.

Located just a three-minute walk from Southend Victoria station, Victoria Central is ideal for those looking to commute to London. Southend-on-Sea sits on the C2C and Greater Anglia train lines, which connect London’s Fenchurch Street and Liverpool Street stations with East London and Essex. When comparing like-for-like sales within a 2km radius of each train station on the C2C and Greater Anglia lines, Knight Frank found that Southend boasts the most affordable homes along these popular commuter routes.

Victoria CentralUpon completion, the development will be a 15-storey, striking brick and glass façade building with glass-fronted balustrades and a raised, glazed ground floor. The development will have a seven-storey rear wing and the landscaped courtyard will feature timber decking, stone-bordered plant beds and semi-mature trees. Five communal rooftop terraces will also be available, giving residents the opportunity to socialise or simply enjoy the fantastic views over the seaside town.

All of the apartments available at Victoria Central provide Weston Homes’ signature high, fully inclusive specification and state-of-the-art interior design. Each home comes complete with all flooring finishes – tiled floors to bathrooms, carpets to bedrooms and wood-effect strip flooring throughout the rest of the apartment, in a choice of various finishes to enable buyers to personalise their property.

The kitchens are fully-fitted with a complete range of appliances including a stainless steel electric fan oven, ceramic hob, integrated fridge/freezer, dishwasher and washer/dryer. Residents will also be offered a wide choice of designer kitchen units with quartz stone worktops and upstands. LED lighting is provided under the wall units and there is even an instant boiling tap and cold filtered drinking water tap for the ultimate kitchen convenience. Bathrooms have digitally controlled Smart taps, showers and baths for precision temperature control, as well as Smart Mirrors with LED lighting, shaver socket, digital clock and de-mist feature.

Suzanne Aplin, group sales and marketing director at Weston Homes, commented: “We are delighted with the excellent sales at Victoria Central so far. The development has proven to be extremely popular as it offers great value and stylish homes with our all-inclusive, luxurious specification. This, coupled with the fantastic proximity to Southend Victoria station and its central location in this popular seaside town, makes Victoria Central not only a great place to live but also a great investment.”

Prices start from £186,250 for a one-bedroom apartment and £220,000 for a two-bedroom apartment. Find out more about Victoria Central from Weston Homes.

 

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