LoginSubscribe to Alerts

WhatHouse? Awards 2020 Winner: Hayfield

Posted 18 June 2021 by Keith Osborne

Hayfield’s sales and marketing director Kelly Sharman talks about Hayfield’s success at the WhatHouse? Awards 2020…

Last November, Hayfield won the top prize in the Best Public Realm category at the 2020 WhatHouse? Awards for its Hayfields development in the South Oxfordshire village of Southmoor. The Solihull-based company also won the Bronze Award in the Best Medium Housebuilder category, having been crowned Best Small Housebuilder in 2019.

The event dubbed ‘the Oscars of the housebuilding industry’ was celebrating its 40th year. Rather than the usual 1,700 industry peers attending the event in person, comedian Romesh Ranganathan hosted a virtual Awards ceremony, alongside WhatHouse’s editorial director Rupert Bates. An interview with Stewart Baseley, executive chairman for the Home Builders Federation (HBF) kicked off proceedings, noting the unprecedented challenges faced by the industry during this extraordinary year.

Kelly Sharman, sales and marketing director of Hayfield, said: “The 2020 WhatHouse? Awards marked a big milestone for Hayfield, as we were recognised as a leading ‘Medium Housebuilder’ of note, despite the company only being four-years-old at the time. It was the first year we were eligible to enter this fiercely contested category, so we feel very honoured to have received such glowing praise from the judges.

HayfieldsHayfields

“Winning the Gold prize for Best Public Realm for our Hayfields development in Oxfordshire is another huge accolade and we were delighted that the judges could fully appreciate all the special qualities and attention to detail that has gone into this £27million ecology-led scheme, which has delivered 74 outstanding new homes.

“Winning top national awards like this means everything in terms of credibility, raising awareness, installing confidence in purchasers, bidding for new sites and securing further investment. The double recognition at last year’s WhatHouse? Awards injected a sense of pride across the whole Hayfield team, because we all put our heart and soul into what we do. We are so grateful to all those that are part of Hayfield’s journey and marked the occasion by hand delivering each household at Hayfields a bottle of Prosecco and a copy of the Judges’ Report.”

The WhatHouse? Awards 2020 Judges Report for Best Medium Housebuilder said: “A step up in numbers, but no let-up in class and commitment from the Solihull-based housebuilder, which is still only four years old. Last year, Hayfield won gold in the Best Small Housebuilder category of the WhatHouse? Awards and continues to impress.”

The Judges Report for Hayfields in Southmoor said: “This is a deeply impressive template for establishing and delivering public realm in the confines of a new homes development, without vast acres and community assets to deploy. Hayfields is a £27m scheme on an 11-acre former hotel site in an Oxfordshire village. The 74 homes are part of an ‘ecology-led’ project, designed around Public Open Space, landscaped areas and biodiversity. Trees such as oak, blue cedar and giant sequoia were retained practically and aesthetically by Hayfield – not as the result of any Tree Preservation Orders – and the housebuilder appointed an arboricultural clerk of works.

HayfieldsHayfields

“There is manicured, as well as natural elegance, to deliver a sense of place and arrival, as well as creating two new swales. The properties play their part emphatically, blending and interacting, with the street scenes every bit as important as the public realm. Pedestrians take priority as part of a ‘walkable new community’, while offsite contributions include a host of sports facilities in the area.”

Founded in 2016, Hayfield specialises in building luxury family houses and has eight live sites located in prime locations in Oxfordshire, Bedfordshire, Cambridgeshire, Buckinghamshire and Wiltshire. Hayfield has over 500 residential plots currently under construction.

Hayfield has won over its customers and the industry at large by putting quality and customer service at the heart of the business. Luxury specification comes as standard across its development portfolio, incorporating Minoli ceramic tiles, underfloor heating, Laufen bathrooms, bespoke kitchens, Hammonds fitted wardrobes, heritage bronze ironmongery and Farrow & Ball paint.

Find out more www.hayfieldhomes.co.uk.

 

Find out more about entering and attending the WhatHouse? Awards 2021.

 

WhatHouse? Award winners Weston Homes
24 November 2023
Weston Homes is celebrating winning Gold at the most prestigious awards in UK housebuilding...Read more
17 November 2023
Britain's best new homes and housebuilders have been announced at the prestigious What House? Awards 2023...Read more
The Engine Yard (Places for People)
21 December 2022
Residents at The Engine Yard played a part in a very successful event raising funds for an Edinburgh food charity...Read more
Sign up for email alertsGet the latest properties and updates sent directly to your inbox daily, weekly or immediately you are in control.
Subscribe to Alerts
Search news and advice

Click here to see your activities