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Show home room by room - The Palace, Bentley Place, Hammersmith

Posted 3 May 2017 by Ben Salisbury

Bellway Homes have unveiled a new show home at Bentley Place in Hammersmith, a contemporary development designed with young professionals in mind

Bentley Place is a new Bellway Homes development in the cosmopolitan West London neighbourhood of Brook Green in Hammersmith.

The latest development of contemporary one-, two- and three-bedroom apartments are perfectly suited to Londoners. Designed with young professionals in mind, Phoenix Interior Design is behind the impressive sleek interior for buyers wanting to take advantage of the world-class attractions the city has to offer, whilst living in a modern and stylish property.

The luxury new apartments are designed to not only reflect the eccentric and vibrant atmosphere of the surrounding area, but carefully considered layouts and high quality interior specification have also been created with the young professional buyer in mind.

Zoe Dobbs, sales manager at Bellway North London, says: “By imagining themselves in the buyer’s shoes, Phoenix Interior Design has been able to design the apartments to harmonise with their lifestyle.

By keeping in mind a purchaser who has modern style and a love of London, the home has an individual stamp as well as an eclectic vibe with featured pieces that reflect young professionals’ personalities. A workspace and plenty of storage has been incorporated into each home with cupboards housing washing baskets and an ironing board and coat hooks in the hall that resembles an art installation featured throughout.”

The exterior façade has been designed to reflect both Victorian and modern architecture. Phoenix Interior Design has taken these elements to influence the interior styling.

Susan White, managing director at Phoenix Interior Design looks at some of the featured rooms in the Bentley Place show home: 

Living room: “Using an eclectic mix of ultra-modern pieces, such as bold coloured coffee tables and Jimmy Martin cushions to contrast alongside some classic, timeless pieces such as a bespoke sofa.

Bentley Place living room (Bellway)

Bedroom: “One of my favourite features of this project is the bespoke bookcase with fold down desk because it has enabled the bedroom to double up as an office, if the owner was working from home.  This was part of the brief and optimized the space in the bedroom for a multi-functional purpose.

Bentley Place bedroom (Bellway)

Hallway: “In the hallway we have used an incredibly beautiful ‘eel skin’ effect wallpaper to give the apartment the complete wow factor as soon as you enter, which we felt would appeal to the type of person who would live here. 

Bentley Place hallway (Bellway)

Open plan: We have also used hologram artwork, a stool in Missoni fabric and wallpaper from the award winning designer, Tracy Kendall, which again helped to form a diverse mix of one off pieces, to reflect the apartment’s individual style.”

​​​​​Bentley Place open plan living (Bellway)​​​​​​​​​​​​​​​​

The Palace is a classic example of a two-bedroom apartment, priced from £799,995, and is offered with an open plan kitchen, living and dining area with a Juliette balcony. An en suite and fitted wardrobes are included in the master bedroom and the apartments feature energy efficient underfloor heating, fitted carpets, Siemens integrated kitchen appliances and undercroft cycle storage.

Perfect for commuters, the new homes are conveniently located within walking distance of Hammersmith underground station, which offers direct and regular services into Liverpool Street, Monument and to Shepherds Bush Market seven times an hour. The station also operates services into Heathrow airport, with journey times of around 30 minutes.

Good local road links include access to the A4, which offers journeys into central London to the east and connects with the M4 to the west, providing access to Heathrow airport in approximately 25 minutes.

Located close to the leafy, cosmopolitan neighbourhood of Brook Green, just moments from Brackenbury Village with its family butcher, delicatessen and coffee shops, Bentley Place is an exclusive collection of 1, 2 and 3-bedroom new apartments set to offer a high specification and private underground parking in a location much sought after by young professionals and families alike.

These luxury new homes in Hammersmith will benefit from the stylish amenities of neighbouring Chiswick and Kensington, which offer a range of upmarket cafés, delis and bistro dining alongside high-end retailers and specialist boutiques.

Locally, Hammersmith is an energetic area popular for its vibrant entertainment scene, with renowned venues such as the Eventim Apollo offering a wide range of events and live performances.

Bentley Place is also suited to families, with some of the capital's best-performing state and independent schools located in the surrounding area.

Prices start from £799,995 for a two bedroom apartments. For further information, please visit www.bellway.co.uk or call 0333 202 5173.

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