Posted 3 December 2021 by
Keith OsborneEast Ham might not be the first location that comes to mind when thinking of London’s gentrified streets, but this pocket of Newham is soon about to change. With a raft of new investment piling in, pundits are hailing it as the “next Shoreditch” and Barratt London is playing its part with a new homes development at its centre.
Benefiting from fast links to the City and the effects of Crossrail thanks to its close proximity to Manor Park, homebuyers are choosing this affordable E6 postcode over neighbouring over-heated markets like Hackney, where house prices are dramatically higher than the East Ham average.
“This gives early buyers here plenty of room for capital growth,” said Pam Reardon, sales and marketing director at Barratt East London, “whilst giving first-time buyers a real chance to buy affordably without having to leave the capital or compromise on a desirable commute.”
Barratt London’s latest development, New Market Place, is in the centre of East Ham, and will consist of 277 studios, one-, two- and three-bedroom apartments across a 1.9-acre site. The development is playing a pivotal role in regenerating the area, bringing with it a new retail arcade, housing shops, cafés and restaurants. Work started on the project in June last year, with first completions due in Spring 2022. Almost all of the site is designed to be affordable to a wide range of buyers, with prices starting from £287,000 and London Help to Buy available.
"We are seeing a wave of new buyers come in from Dalston and Hackney, looking for the next Shoreditch,” added Reardon. “Prices are low, but the investment piling into the area has never been so high. Newham sits in the top four boroughs for the highest volume of new build homes currently underway, as developers and investors alike can see the area’s huge potential - it's a Zone 3 location that is going up in value fast. Now is the time to buy.”
Newham has been at the epicentre of the Olympic effect since the games pumped millions into the borough in 2012, chalking up 88% house price growth in the past 10 years against the national average of 55%. Despite this uplift, East Ham remains one of the most affordable places in London to buy.
The borough has the youngest population in London, yet it’s the fastest-growing area of the capital, according to the Office of National Statistics. High streets are buzzing with life, perfectly capturing London’s diverse landscape and growing hipster scene.
Pam Reardon continued: “This is a vibrant community, packing huge personality. It was once the real ‘East End’ of London, and today that spirit sets it apart. New Market Place builds on its market heritage as an exciting opportunity to reinvigorate the centre of East Ham.”
Locals may remember the tantalising sights and smells from the old East Ham Market Hall; a sea of leather jackets, live eels, cultured cuisine, and market veg, that served the community for 95 years. Today, the disused site is being given a new lease of life with 21,500 sq ft of retail and restaurant space for the community to enjoy as part of Barratt London’s new development.
Gems of its colourful past can still be found, including a golden temple amidst traditional Victorian terraces. You can visit the world's best Doctor Who shop, and the viral sensation the 'one pound fish man' is a proud East Ham resident. Bursting with a multitude of cultures from Cockney to Kerala, it’s the people, small businesses and food that have often made headlines here.
Just a stone’s throw from the new development is the thriving pedestrianised High Street North, with independent and global shops, local butchers, bakeries, and greengrocers. East Ham has a large leisure centre offering fun and fitness for the whole family, plenty of outdoor spaces including an award-winning park, as well as multiple ‘Outstanding’ and ‘Good' schools within a one-mile radius.
Buyers at New Market Place will benefit from a private balcony or terrace, landscaped podium gardens and homes flooded with natural light thanks to the apartments’ open-plan design and floor-to-ceiling windows. The development recently received an 'Outstanding' Built for Life accreditation, receiving full marks for its excellent connections, facilities, affordability, character, and green spaces.
Just a seven-minute walk to East Ham Underground station for the District and Hammersmith & City Lines, reaching Canary Wharf in 17 minutes and Kings Cross in 31 minutes, the area is perfect for young professionals looking for their first rung on the property ladder.
Ten minutes up the road is another of Barratt London’s new communities, Upton Gardens, in E13. Located on the former Boleyn Football Ground, 842 new homes are being delivered with over 70% already sold. Prices here start from £339,000.
A Hard Hat event is taking place at this development by appointment on Saturday 4 December. Find out more about New Market Place from Barratt London.
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