100 Sydney Street by City Developments Ltd – Show Home Room by Room

Posted 4 September 2019 by Helen Christie

WhatHouse? takes a tour of the beautiful show apartment at 100 Sydney Street, located in a prime location in Chelsea, London...

A stylish redevelopments of a substantial building in a sought-after Chelsea location, 100 Sydney Street will comprise eight apartments, including an impressive penthouse with a roof terrace.

WhatHouse? takes a tour of the impressive show apartment…


100 Sydney Street (City Developments Ltd)Living room: While Chelsea is probably best known for its period houses and flats, we were keen to emphasise the uniquely contemporary nature of 100 Sydney Street through the interior design. We wanted to show off the open plan living space on offer via the arrangement of furniture: it is unusual to be able to include a table laid for ten within an apartment and still feel like one has a lot of space to move around. We brought in tones of burgundy to add some warmth into the space, whilst the blue tones and dark wood create a certain sophistication. We integrated works of art from John Martin Gallery in Mayfair, both as an opportunity for emerging talent to show off their portfolios and to emphasise the scale of the room. The book shelves on the far wall add a focal point for the lateral space.


100 Sydney Street (City Developments Ltd)Kitchen: We used contemporary, mid-century inspired, bar stools in the kitchen, a theme which is repeated throughout the apartment. The mirrored glass behind the counter tops creates a slight antique feel. We fell in love with the chandelier hung above the dining table, created by Apparatus Studio and we found the ceramics laid on the table in an independent pottery shop in Bristol, ‘The Village Pottery.’




100 Sydney Street (City Developments Ltd)Master bedroom: We used a palate of charcoal grey and mauve in the master suite, bringing in these darker colours to ground the room and lighter shades in the head board and curtains. We added a raffia trim to the leading edge of the curtains, to create a visual point of interest. We sourced the mid-century antique sideboard from Fiona McDonald in Fulham. The artwork we sourced from the Affordable Arts Fair and the tapestry artworks by Zuzana Lalikova.




100 Sydney Street (City Developments Ltd)Second and third bedrooms: We wanted to give each of the bedrooms their own look and feel. For the second bedroom, we brought in some colourful tones of blue and mustard. We considered wallpaper, but decided that paint would be more calming. However, we did decide to paper the wardrobe doors and we commissioned Bosco to make handles for these from water buffalo horn; we ended up using these handles throughout the apartment. We added archive prints to the secondary bedrooms, which we created in collaboration with Havilland Designs.


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