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First-Time Buyers Incentives Available From Award-Winning Developer

Posted 22 December 2023 by Helen Christie

Weston Homes has a number of incentives available for first-time buyers across 10 of its developments…

Weston Homes’ new Festive Season Sales Campaign provides an opportunity for those looking to get on the property ladder, and coincides with the busy home-hunting activity traditionally kickstarted on Boxing Day, as many resolve to find their ideal home in the forthcoming New Year. The campaign unveils a huge range of incentives and “Ways to Buy” promotions.

The promotions include Deposit Unlock, Discount Market Sale and First Time Secure Buy, all of which help first-time buyers purchase their new home at highly competitive entry prices. The campaign also provides home buyers with guidance on how to help secure their ideal home without gifting their cash towards your deposit. Another incentive to buy is the offer of up to £20,000 for people who make new reservations by 31 January 2024, available on selected plots. 

All 10 Weston Homes sites benefit from Deposit Unlock, where buyers can reserve a brand-new home with a 5% deposit and own 100% of it, benefiting from competitive mortgage products, and ways to call on the Bank of Mum and Dad to help you get moving. The developments with a focus on offering these two incentives are Springfield Park in Maidstone, Edinburgh Way in Harlow, 1023 West in Brentwood (with one final home remaining), The Venue in Hayes, The Laundry Works in Watford and Gun Hill Park in Aldershot.

Brentwood Central (Weston Homes)

Additional sales schemes vary between other sites in the Boxing Day campaign. At Dylon Riverside in Sydenham, Weston Homes’ unique product First Time SecureBuy is in place, giving buyers the chance to secure the plot of their choice at the current price, for just a £500 reservation fee. The Discount Market Sale incentive is also on offer here, meaning you can save 30% of the market value of a home. Both of these offers are benefiting buyers at Abbey Quay in Barking, which was the recipient of the Gold award for ‘Best Sustainable Development’ in the 2023 WhatHouse? Awards, but with the Discount Market Sale at 20%. At Brentwood Central in Brentwood, and Caxton Square in Wood Green, the First Time SecureBuy is being offered.

Nicolla, who bought a home at Watford Cross, in Watford, with a gift from her mum and dad, says: “Renting was such a waste of money. I stopped buying shoes and handbags, saved hard, and my parents gave me some help.”

Alessandro, a new homeowner at the award-winning Abbey Quay in Barking, comments: “We liked the homes but couldn’t afford one. Then we discovered Discount Market Sale, and by saving £100,000, we bought immediately.”

Edinburgh Way (Weston Homes)
Katy and Andreas are siblings who bought a home together at 1023 West Brentwood. They say: “As energy bills were rising, we decided it made sense to buy a home to share, meaning we could afford a bigger property.”

Weston Homes found that last Christmas, the number of website users on 25 December 2022 rose from 846 to 1,095 on 26 December, a hike of 29.43%. Significantly, the data also revealed that when comparing the two-week period before 25 December 2021 with the two-week period after, the number of the housebuilder’s website users saw a huge increase in traffic, a rise of 27.28%, from 18,761 to 23,879.

Bob Weston, chairman and chief executive of Weston Homes, says: “This festive season, we are delighted to announce these exciting incentives and Ways to Buy, which can benefit both those getting a foot on the property ladder and existing homeowners looking to make a move in 2024. We are committed to making home ownership attainable, and the buying process stress free, and are thrilled to know we’ll be helping hundreds more people achieve their dreams thanks to our innovative sales schemes. If there’s a way you can buy, we will help our customers find it, since we are deeply committed to helping first time buyers buy their own dream home.” 

Suzanne Aplin, group sales and marketing director of Weston Group Plc, says: “Boxing Day and the New Year have increasingly become a traditional time to look for a new home, so we are thrilled to be able to offer a huge range of incentives across 10 of our housing schemes this festive season. All the handpicked sites benefit from Deposit Unlock and ways your family can help that doesn't involve gifting you cash towards your deposit. There are also offers of up to £20,000 for new reservations made by 31 January 2024, on selected plots, and additional sales schemes on various sites, including Discount Market Sale and Weston Homes’ unique First Time SecureBuy.”

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