Moreas Madini, founder of Tyburn Property Consultancy, tells us how his work revolves around discretion, integrity and confidentiality – after he’s walked his four-legged friend, Luna…
Moreas, what's a typical day as CEO of Tyburn Property Consultancy like for you?
I am the face of the business and very hands-on, so every day is busy but always varied, which is what I love most about working in this industry. I always start my day by walking our trusted Labrador, Luna, I then split my day between spending time in the office and meeting clients or conducting property visits. I like to have my finger on the pulse, so I also like to meet my peers in the industry to hear what they are experiencing, as well as visiting new developments or projects that could be of interest to my clients now or in the future.
What services do you typically provide to clients in the prime property market?
We pride ourselves on operating with the utmost discretion, integrity, and confidentiality across a full spectrum of services from renting, buying and selling high-end homes to property consultancy and development projects.
We understand the nuances of buying a home, and how personal the process is. That is where our personal and considered approach offers real value, whilst we also draw on our unrivalled experience and networks to make sure our clients’ journey is smooth and stress-free. We have extensive experience in selling some of the world’s most luxurious and exciting homes and often unrivalled results.
On your company website, you promise discretion, integrity and confidentiality to your clients - can you tell us a bit more about the importance of working in this way?
These are all non-negotiable traits. We work with some very high-profile groups and individuals that want to operate in complete privacy. They don’t want their name to be used for promotional purposes, which some agents can do for kudos when scoping for new clients or trying to boost their own profile. We prefer quality over quantity and don’t want to mass market or use our clients’ profile to improve ours, we know they are working with us because they know we are discreet and will protect their interests before our own. It’s also why we are careful how we use any direct marketing or social media. Our clients often own the most exclusive properties, often with priceless art and items of significant value, so we never want to compromise their security by publishing details that could put them at risk.
It comes down to trust and I have built this over a long career, with Tyburn built on those foundations. It is everything in this industry and has been a major factor in our success to date.
Has London retained its status as a safe haven for international buyers or has that changed in the last few years?
London is an important global city and it will always be an attractive destination for international property investors, with major pull factors a constant, such as the excellent education system and over 200 years of stable politics, but we have seen uncertainty creep in in recent years, which means we are working harder to find deals at the right levels to meet our clients’ needs and expectations.
It is a subdued market at present, with the constant news stories on rising inflation, interest rates, high-profile bank bailouts, and tense relations between the western world, Russia and China creating a negative and nervous atmosphere. These are all considerations for buyers, making them cautious and taking more of a ‘wait and see’ approach to the market.
You've recently secured a number of sales across luxury new build developments in central London; how's the market performing at the moment?
We are still in our first year of business and have already closed on multiple high-profile deals, so there are opportunities out there, but the current climate requires you to be nimble and flexible, as the parameters and drivers are always shifting.
The buyers we are currently working with are predominantly needs-driven, which, coupled with the lack of prime stock levels is keeping activity ticking over for now; but it is a buyer’s market, so there is always a stand-off on price before negotiations can proceed to the next stage.
What is your typical client profile?
We have a varied client base, with a focus on sourcing the finest properties and lucrative investment opportunities in prime central London’s most exclusive locations. I have also built on my experience and background as a Middle East specialist to work with discerning investors from the MENA region that are looking to make well-informed investments in the UK.
Can you pinpoint any new areas in central London that will become prime in the coming years?
Prime Central London is constantly expanding, with new parts of the city transformed by extensive regeneration projects. Recently the South Bank was included as a new PCL district, encouraged by the various luxury developments appearing along the riverside and a younger client base. That said, the core areas of Mayfair, Knightsbridge and Marylebone etc will always be seen as the most attractive areas to live for UHNW buyers, but as new prime destinations continue to be developed we will see the borders shift further in the years to come. One area to keep an eye on is W2, it has always enjoyed a prominent central position north of Hyde Park but is often overlooked for other PCL districts. We are seeing a real revival of the area, with multiple high-profile projects nearing completion and buyers start to look closer at the wider residential offering due to more competitive prices compared to its prime rivals.
Outside of central London, what other locations in the UK do your clients want to buy in?
Many of my clients are London centric. However, we sometimes get asked by the same clients to also carry out searches for country estates in the home counties, with Berkshire and Surrey being a particular focus.
And finally, what's next for the ultimate luxury new build in prime central London?
There are under 20 high-end developments in Prime Central London with availability in the £5m plus bracket. These include Chelsea Barracks, Southbank Place, 1 Grosvenor Square, The OWO and The Whiteley amongst a handful of others. The scarcity of stock and the increasing number of international off-plan sales has created a competitive market for these properties. These developments are offering buyers a lifestyle, which matches their expectations set by the finest hotels in the world and the most exclusive private members clubs. The bar is constantly being raised and I only see this continuing as developers compete to produce the finest residences available and we see the prominence of branded residences, that offer the ultimate living experience based on the service UHNWIs are accustomed to globally, increasing across the city. I expect to see a new level of luxury living in London in the next 10 years.
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