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Show Home Room By Room: Lancer Square, Kensington

Posted 22 September 2023 by Helen Christie

Bellworth Developments has unveiled two new show apartments at Lancer Square in Kensington…

Lancer Square has unveiled a pair of new show apartments that embrace a blend of classic and contemporary aesthetics, drawing inspiration from the elegance of the royal borough they inhabit.

Delivered by Bellworth Developments, a wholly owned property development arm of LGB Group and managed by London-based CIT, Lancer Square is located moments from Kensington Palace and Kensington High Street, one of London's most recognised retail destinations. The two show apartments celebrate multiple local influences, creating inviting yet opulent spaces that resonate with the area’s architectural landmarks and natural beauty. 

WhatHouse? takes a tour of the five-bedroom show apartment designed by Studio Ashby...

Spread across 3,312 sq. ft. and five bedrooms, Studio Ashby’s refined nature-inspired palettes of sky blues, smoky greens and dusty pinks, custom joinery, and inviting upholstery, conjures an ambiance of serenity and tranquillity. With dual aspect views, occupying a corner position in the development, the apartment boasts exceptional vistas that sweep across Kensington’s picturesque rooftops. 

Drawing inspiration from these views, and the surrounding area, the interiors’ rich materiality, layered accessories and sophisticated dressing touches reflect a profound connection to its locale, all whilst ensuring comfort and approachability. Through collaborating with some of Britain’s most accomplished craftsmen and artisans, Studio Ashby has embraced a rich eclecticism in the curation of the show apartment. While the furniture and lighting intentionally maintain a sophisticated and understated demeanour, playful hero pieces are artfully integrated throughout. 


Studio Ashby, Lancer Square (Bellworth Developments)

A lively shade of yellow elevates the Studio Ashby apartment’s kitchen, complemented by a vibrant painting by Michael Taylor entitled “Goodbye Bacon and Eggs”, setting a playful tone for the breakfast corner, infusing it with colours reminiscent of a sunrise. 

Sophie Ashby, founder of Studio Ashby, comments: “The bones of this apartment at Lancer Square were a total joy to work with - there’s a real fluidity between the different spaces, complete with a charming view of London’s skyline. Our vision for the interiors centred around evoking a strong sense of calm so we leant into a refined earthy palette rooted in nature - embracing sage green, ochre, terracotta, creams, rusts and blues and other joyful sunrise shades throughout. There's a rich eclecticism to the curation and layering of the pieces, and we feel immensely proud to have worked with some of Britain’s finest makers and artisans to bring it all to life.” 

Dining area

Studio Ashby, Lancer Square (Bellworth Developments)

The design firm’s Sister by Studio Ashby collection, a curated edit of future heirlooms, bespoke furniture, art and accessories can be spotted throughout the apartment. Noteworthy are the Kudu dining chairs and the Rhino armchairs, both of which embody a sense of innovation and style. Within this selection, the earthy charm of the Patch fabric, from The Jocasta Collection - the firm’s debut fabric capsule - can be seen, gracing a bench seat within the dining area. Here, cerulean sky blue is broken by solid stripes of gold and ochre whilst contrasted with a flecked mahogany, and mohair and bouclé textures elegantly intertwined in the upholstery. 

Guest bedroom

Studio Ashby, Lancer Square (Bellworth Developments)

The guest bedroom features an exquisite touch with the Afua fabric, a Kente cloth motif inspired by Ghanaian heritage, adorning one of the bed’s headboards. Inspired by the abstract pieces found in the borough’s local galleries, the integration of art and antiques plays a central role in Studio Ashby’s design. 

Studio Ashby, Lancer Square (Bellworth Developments)

Among the artworks is a dynamic piece by the artist Jeanne Gaigher which skilfully weaves together the apartment’s delicate palette of tones, whilst also playing the functional role of concealing the living room’s television. Moreover, antique pieces, reupholstered vintage items and sustainable paints have been incorporated into the furniture, fixtures and equipment selections made by the design studio, bridging heritage and innovation within the composition of the apartment.

Lancer Square (Bellworth Developments)

Lancer Square is a collection of 36 bespoke apartments and penthouses. The development offers a 24-hour concierge, a private spa, treatment room, gym and pool. Homes are now ready to move in. 


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