Prime London residential market recovery paused says Savills

Posted 25 March 2020 by Katie Sakka

The prime London residential market had entered a period of modest price growth in the immediate run up to this week’s coronavirus lockdown after values appeared to bottom out in the second half of 2019, according to the latest market indicator from real estate adviser, Savills on March 25th 2020.

Over the past week, however, Covid-19 has dominated the news agenda and begun to impact market activity, not least given the practical difficulties of buying and selling in the current environment, according to Lucian Cook, Savills head of residential research.  “As a result, it seems inevitable that there will be a period of low transactional activity over the spring and summer months, so it will probably be autumn before we can understand what this will mean for future price growth.”

The Q1 numbers

House prices across London’s established prime markets rose by 2.0% in the three months to mid-March, according to the firm’s quarterly index (compiled w/c 16 March 2020), just ahead of the latest developments in the Government’s efforts to control the virus. 

This early year uptick pushed annual price growth across prime London into positive territory for the first time since September 2015, in a market where prices remain on average 9.7% below their 2014 peak.

“In the first two and a half months of the year we saw the political uncertainty that has dogged the prime markets for some time ease substantially, bringing a renewed sense of commitment from buyers,” says Cook. 

“There was a strong burst of activity around the budget, as some domestic buyers who’d held off in the hope of a stamp duty cut, came off the fence when that wasn’t forthcoming.  Similarly, some non-resident buyers brought purchases forward to avoid an expected surcharge, again delayed until next year.”

Domestic market the strongest performer

The strongest growth was seen in the markets of West London, a belt running from Brook Green, across to Ealing and Chiswick, where prices jumped by 3.6% in the quarter.

Here - in common with the more established prime markets of South West London, where annual price growth increased to 4.3% - strong domestic demand flowed back in to the market after the general election at a time when the amount of available stock to purchase was low.  Within this region, the strongest performers were Clapham, Wandsworth and East Sheen.

Prime central London – value and pre-trailed stamp duty increase attracted activity

Average values across London’s most expensive central markets recorded only their second quarter of price growth since June 2014, increasing by a more modest 0.9%.  This left prices on average 0.3% lower than a year earlier, but still 19.7% below their peak of almost six years ago.

Notting Hill, Holland Park, Marylebone and Kensington all saw values tick up by around 2.0% in the first quarter, though all remain broadly in line with the average when compared to peak, with the exception of Marylebone which is down by just under 8.0%.

“Only once we see transactions pick up again, will we be able to gauge the impact which Covid-19 has had on prices. Much depends on how long it suppresses the domestic and global economy, how people perceive its potential impact on their wealth over the longer term, and the extent to which they turn to bricks and mortar as a store for that wealth. 

“Given where prices currently sit and the expectation of a V-shaped downturn in the economy, we currently believe the long term downside risk to the market is not significant, though the outlook is much less certain in the near term.”

by Lucian Cook, Director, Residential Research, Savills

Bridgewater Village, Eccles (Bellway)
13 January 2016
If you’re thinking about buying a new home, location is one of the biggest things to consider...Read more
Today's New Homes
6 August 2015
Zoe Matheson, office manager of Wooster & Stock in Sydenham, tells us about her working day as a London estate agent.

Working in south Lon...Read more
Interviews with the Experts
Coda residents gym
25 March 2020
Developer Avanton has launched a new dance-inspired show home and First Time Buyer apartments at Coda in Battersea, a £260 million (GDV) mixed-us...Read more

Click here to see your activities