Pet Comforts: A New Range Of Fur-Ever Homes

Posted 1 April 2021 by Keith Osborne

Redrow has listened to pets and owners and is launching a range of 1930s-inspired home styles for beloved animals...

As part of its ambitions to deliver a better way to live for every one of its customers, Redrow has listened to feedback from pets and their owners over the years describing how they felt left out. So today the housebuilder launches a new range of companion homes, based on its award-winning Heritage Collection, especially for them.

These new homes are exclusively available through the MyRedrow app and are the ‘purrfect’ addition to your new Redrow home, giving your much-loved pet that same ‘new home feeling’ as human customers. Developed in secret over the past 12 months by the company’s in-house interior design and technical teams, all elements of your pets’ lifestyles have been carefully considered.

Externally, each of these new homes draws on the same Arts & Crufts inspiration as the award-winning Heritage Collection, creating a warm and welcoming first impression with definite kerb appeal. The floorplan and layout have also been carefully considered, echoing the hallmarks of a traditional Redrow home, with big open-plan spaces and taller floor-to-ceiling heights.

What’s more, homeowners will be able to use MyRedrow to upgrade their new mini pet palaces with everything from personalised food bowls and blankets, storage for favourite toys and scratch matt flooring available as optional extras. Each house type has been meticulously designed.

BarkshireCommenting on the inspiration for the design, Alysha Alli, Redrow’s in-house interior design manager, said: “To understand how best to make the space work, we really had to get into the minds of our pets and understand what makes them tick. My team are always attending various design shows to keep up with the latest trends and Crufts is now a big part of that”.

That insight and research can immediately be felt in the luxurious, two-level ‘Barkshire’. The entrance way leads to a spacious open-plan living and dining space before a hand-built, bespoke ramp takes the lucky pup to a large en suite bedroom.

Redrow is also launching the scratch-proof ‘Cattering’ today, perfect for felines that are really looking to elevate their living space to the highest levels of luxury. With optional extras including a self-cleaning litter tray in the en suite and dedicated massage area there is something for every cat (and owner) to love.

And for the party-loving pussycat, the generously proportioned playroom on the first floor offers plenty of room for customisation via MyRedrow and can be themed in a number of ways, from a built-to-scale ball pit that will keep them entertained for hours right through to a rave-themed laser light show featuring 32 programmable lasers that can be timed to accompany their favourite tracks.

Expanding this new collection, Redrow has been hard at work on ensuring other members of the animal kingdom aren’t forgotten. First to launch next quarter and also benefiting from our self-cleaning technology is the waterproof ‘Finsbury’, ideal for any aquatic family members, and the ‘Hutchington’, as soon as we can get the rabbits to stop burrowing through the floor.

Ready to give your pet the home of your dreams? Then sign up for My Redrow today. As well as choosing your pet’s new home ready for the day you move in, you can also manage your appointments, track the progress of your new home, complete your reservation and manage your warranty information at a time that suits you.

Find out more about current Redrow developments for humans.


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