Instagram Launch For Horley Development

Greater London developer Property Experts has launched its landmark development Athena House in Horley, Surrey, exclusively on social media platform Instagram.

The collection of 24 one- and two-bedroom apartments have been designed in a contemporary style with open-plan spaces and some benefitting from private terraces. Priced from £245,000, Property Experts believe that this approach represents a step change in how new developments are released to the market.

As part of the phased release, three of the 24 available units at Athena House, a mixed-use development occupying a prominent position on Horley High Street, have been made exclusively available on Instagram for a seven-day period from Monday 13 September 2021. Interested purchasers will have the opportunity to arrange private first-look appointments at the dedicated in-situ show apartment.

Commenting on the launch, Bruce Burkitt, founder and managing director of Property Experts, said: “Athena House will be one of our most iconic projects to date, so we wanted to do something spectacular to launch the new apartments to the market. We have long been adopters of social media and know the power and influence it can have on the property sector. We actually secured the site after being contacted on Instagram so thought launching it exclusively on the platform would be the perfect way to bring the project full circle.”

Dean Honeycutt from sales agents James Dean, commented: “We have seen a steady rise in serious leads and even sales completions following various advertising campaigns using social, so we’re excited to see the results from launching a new development exclusively on Instagram, especially given the quality of the apartments. There are over 1 billion active users on the platform, with an average age of 25-34 years old, which perfectly matches the typical buyer demographic at this end of the market.”

Formerly functioning as a High Street bank, the Athena House building has been repurposed as a residential development, with each of the apartments laid out and designed by the Property Experts interior style team.

Every home features fully-integrated Magnet kitchens characterized by quartz worktops and tempered glass splashbacks. Pre-installed AEG appliances include fridge/freezer, hob, oven, microwave, washer/dryer and dishwasher. Additional items, include an instant hot tap, Bluetooth sound bar built into the kitchen units and a wine fridge. The bathrooms are a standout room of each apartment, featuring Crosswater and Gebrit fittings, with white tiles and a geometric black and white floor design. Internally, new Worcester Bosch boiler and heating systems have been installed, with solid veneered wood doors and Amtico wood flooring providing a homely feel.

A number of homes benefit from terraces or outside space that have been newly constructed onto the building to improve its new function as a residential development. Residents benefit from a lift to all floors, private parking and cycle storage space, whilst a newly constructed main entrance and lobby welcomes visitors securely to Athena House.

Set to launch in before the end of the year are two newly constructed penthouse units that will be fitted onto the building’s rooftop. Spacious interiors, eaves and private roof terraces will provide a spectacular finish to the development once complete.

Well-located, the High Street development is close to a host of shops, restaurants and amenities, including a large Waitrose store, which is a two-minute walk away. Perfect for professionals, Gatwick Airport is 10-minutes away, whilst central London can be reached in under 30-minutes from Horley station. For those seeking a large green space to enjoy, Riverside Garden Park is close by, providing acres of open green space, walking trails, seating and picnic areas, as well as a small boating lake. Find out more at www.propertyexperts.co.uk.

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