Luxury Retirement Community In Hampstead Unveiled

Specialist retirement developer Pegasus, part of the Lifestory Group, has unveiled details of the group’s new residential development in the capital, which is launching in late summer 2021.

Fitzjohn’s, it is located in Hampstead village and will be providing 29 individually designed luxury residences with hotel-style facilities including a concierge, club lounge, library, health spa, stretch studio, automated underground car park and a beautiful landscaped courtyard garden. It will also feature bespoke design interiors and specially curated furniture pieces, handcrafted lighting and accessories and original artwork by local Hampstead artists.

Renowned international design studio 1508 London has been commissioned to design and dress Fitzjohn’s communal areas, amenity spaces and penthouse-like show residence. It is the first time that the luxury design studio, whose work includes exceptional private homes, superyachts and The Lanesborough, Carlton Tower and Four Seasons hotels, has helped to design and dress the interiors of a later living development.

Fitzjohn’s architecture is designed by award-winning practice Sergison Bates and situated in a prime location at No.79 Fitzjohn’s Avenue, on the flat hilltop summit of the avenue, just a few hundred yards from the heart of Hampstead Village with all its outstanding local shops, cafes, deli-outlets and restaurants.

This new development consists of two mansion buildings inspired by the area’s Victorian mansion blocks and villas. They are connected by a ground floor entrance lobby, designed in a contemporary interpretation of Parisian Art Nouveau style including façades with feature brickwork with corbelled detailing, hexagonal bays with large full-height windows, Juliet balconies and sculptural Nouveau-style balustrades.

The architects have designed each residence at Fitzjohn’s around a series of large hexagonally shaped rooms, with the generously sized entertaining spaces separated from more intimate bedroom suites by grand entrance halls and inner hallways. Each residence has a distinctive design and layout. The one-, two- and three-bedroom apartments are extremely spacious with grand entrance halls, large dual-aspect rooms with deep bay windows, high ceilings and full-height windows. The development’s elevated hilltop location provides the apartments on the upper floors with sweeping panoramic views over central London.

Building on the narrative of the Art Nouveau architecture, design principal Lucy Savanis and the design team at 1508 London have used the life and work of celebrated artist and sculptor Dame Barbara Hepworth (1903-1975) as the inspiration for their design scheme for the interiors, dressing and artwork at Fitzjohn’s. 1508 London have carefully curated custom designed British made furniture pieces alongside handmade accessories and artwork sourced from local Hampstead artists. Alongside this are bespoke lighting pieces that recall Barbara Hepworth’s elegant jewellery and sculptures that echo her work in Hampstead during the 1920s and 1930s, some of which can be viewed at nearby Kenwood House.

When Fitzjohn’s launches in late Summer 2021 customers will be able to tour the penthouse-style show apartment, the dressed amenity spaces and visit the health spa on the garden floor. Highly anticipated, Fitzjohn’s will be marketed by agents Goldschmidt & Howland and Beauchamp Estates, who have a substantial number of customers already registered for the development.

Steve Bangs, regional managing director at Lifestory Group, said: “At Fitzjohn’s architectural practice Sergison Bates and international design studio 1508 London have worked closely with us to create a collection of individually designed homes of exceptional quality, complete with amenities such as the club room, library lounge and spa that together create a community that has the ambience of a 5-star hotel and grand private house. The delivery of Fitzjohn’s has been a journey but the result is without doubt our finest London development to date sets a new quality benchmark for later living communities within the local housing market.”

Prices at Fitzjohn’s will start from £2million. Find out more at [email protected] or www.lifestory.group.

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