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Lancashire Launch With Innovative Customer Experience

Posted 7 September 2021 by Keith Osborne

Newberry Homes has embraced technology for the launch of Pinfold Place in Great Eccleston...

Buyers at a new Lancashire development will be able to see their new home before it has even been built, thanks to the housebuilder’s partnership with a local design agency.

Pinfold Place is a gated luxury development of 16 two- to five- bedroom detached houses and bungalows from Newberry Homes in the centre of Great Eccleston. The development marketing suite has now been launched and the first homes have been released for sale with prices starting from £425,000.

While construction is set to begin in September, buyers can already tour the site and see exactly how the development will look thanks to a computer-generated virtual tour viewed with a smart phone or tablet, via QR codes around the site.

Created by local design agency and CGI specialist ArcMedia, which provides visuals for high-end property developments across the globe, the app provides an augmented reality experience for visitors from within the site.

Pinfold PlaceCallum Baxter, Newberry Homes director, said: “We’re really excited to launch Pinfold Place and release the homes for sale, it will be an exceptional place to live with beautifully designed properties in a lovely setting that will really stand apart from other developments.

“We care about our homes and are totally committed to quality in everything we do, from the design and construction to the specification and finish. We want to demonstrate that right from the start and get visitors really excited about what they’ll be buying into.

“We understand it can be hard to visualise how the development will look in the early stages, so we commissioned one of the UK’s best CGI firms to create a series of stunning images and animations for our website, so people can see exactly what they will be getting.

“Taking that a step further with the virtual viewer, visitors can now enjoy a unique augmented reality experience while standing right there on site. You won’t need to close your eyes to imagine it, the scene will unveil itself right in front of you.”

By using the virtual viewer, Newberry Homes is giving their customers a taste of something quite unique says Ben Bancroft, managing director of Poulton-based Arcmedia.

Pinfold PlacePinfold Place

“This type of visualisation tool is being used more and more by our international clients to demonstrate their multi-million-pound luxury schemes, but this is the first time it has been commissioned by a local developer.

“That speaks volumes about Newberry’s commitment to their buyer experience, and their confidence in the properties they are building. These are great homes with more space and higher spec than most, and that’s worth showing off.

“Many housebuilders use computer generated images in their brochures, some even use photographic virtual tours of completed projects, the difference here is the delivery of CG virtual tours of a photographic quality, and that’s quite unique in the local marketplace.

"What begins as something special very quickly becomes the norm, so it’s great to be working with a client which is keen to be leading the way.”

The CGIs and animations are also available to view at the entrance of the development and in the marketing suite, with two interactive touchscreens also providing the option of a virtual tour.

Visitors are asked to make an appointment to visit site where they can view the development and discuss their requirements with the sales team. Find out more at [email protected] or www.NewberryHomes.net.


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