Post-Lockdown Runaway Sales For Kebbell

Kebbell, a winner as Best Small Housebuilder at last year’s WhatHouse? Awards, is experiencing an unprecedented rate of sales since lockdown was lifted, with 36 house sales in the last two months across five developments in Hampshire, North Yorkshire and Berkshire.

Andrea Fawell, sales and marketing director for Kebbell says; “We have seen very strong sales post-lockdown as buyers rush to leave London and other major cities to move to homes that have gardens, access to large areas of open space to walk in and home space to work in. Every single one of our home sales in the last two months have in some direct way related to lockdown and a desire to live a better life.

Wintersbrooke

“Many of our buyers are coming out of apartments. We also have slightly older purchasers, particularly at our development Wintersbrooke in Ascot, Berkshire, who want to downsize from a bigger property but without the need to compromise on living space, storage or the finer things in life but just want to make their life a little bit easier.”

Since lockdown was eased and the markets reopened, Kebbell has made 16 sales at Heatherfields in Bordon, 14 in Scarborough; both in their existing third developmental phase and their fourth phase of Cornelian Fields which is just starting construction; three at The Courtyard in Droxford in Hampshire, two at Wintersbrooke and the last house has been sold at Harvest View in Bishop Monkton, North Yorkshire.

Kebbell has also noticed a number of other significant changes to the market. “Buyers are learning to not just stop by on the off-chance and are more proactively looking at the properties virtually, have done far more research than previously and narrowed down their shortlist, and are only then making appointments to view. Drone photography, videos and virtual tours are essential tools in our marketing.

The Courtyard

“Buyers realise that if they have not already put their home on the market then they will struggle to be given an appointment with an agent who will be more tied up and prioritising serious buyers. There are fewer viewings overall, but the quality and commitment is much higher and the service Kebbell is able to offer is even more bespoke and personal.

“We are receiving lots of enquiries about Part Exchange especially from buyers moving from apartments. One issue apartment owners or renters were faced with was a lack of open space and available parking during lockdown.

“The removal of Stamp Duty on properties up to £500,000 has meant there is a rush to buy before March 2021 as a house for £500,000 for example is now being gifted an instant £15,000 savings through the short-term scheme in thanks to the Chancellor Mr Sunak. In addition, changes to the Help to Buy scheme come in to play from March 2021 so again people are rushing to take advantage of the scheme, in its current more advantageous form, whilst it exists.”

Find out more about Kebbell developments.