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Award-Winning Shared Ownership Launch In West London

Posted 3 December 2021 by Keith Osborne

WhatHouse? Award winner Broadway Living has unveiled affordable homes at Central Square, Copley W7...

Shared Ownership has launched at Central Square, Copley W7 – Broadway Living’s flagship regeneration development in leafy Hanwell which recently won Gold for Best Starter Home Scheme at the WhatHouse? Awards 2021.

The one- and two-bedroom apartments at Central Square boast a superior specification that demonstrates exceptional value for money. Prices start from £83,750 for a 25% share of a one-bedroom apartment (full market value: £335,000) and from £108,750 for a 25% share of a two-bedroom apartment (full market value: £435,000), with 5% deposits required from just £4,188.

With Shared Ownership, you buy a share of a property which can be as little as 25% and usually no more than 75% of its full value. Deposits are from just 5%, dependent upon your individual circumstances, of the share you purchase – you then take out a mortgage to cover the rest of your share and pay rent on the remaining share directly to Broadway Living, as well as a service charge. Anyone with a joint household income of less than £90,000 can apply.

The apartments feature an open-plan layout with vast windows that create bright living spaces and offer panoramic views from the higher floors – ideal for entertaining. All kitchens include an integrated Zanussi washer/dryer, fridge/freezer and dishwasher. Every two-bedroom apartment includes an en suite shower room to the main bedroom and in every home the main bedroom also includes fitted wardrobes.

Central SquareEloise Robins, director of Help to Buy and Shared Ownership at agent JLL, said: “The launch of Shared Ownership at Central Square creates a fantastic opportunity for first-time buyers who may think purchasing a home in London is out of reach. However, Shared Ownership is not just for people taking the first step onto the property ladder – it is also suited to those who don’t currently own a home but have in the past. The combination of modern homes, fantastic transport links and access to green space makes Central Square a great choice for buyers; we’re expecting these properties to be very popular.”

Providing respite from the hustle and bustle of the city, buyers have access to plenty of outdoor space; each apartment has its own private balcony and there are communal landscaped gardens for all the residents to enjoy. Residents benefit from a bicycle hire membership from Brompton Bikes and will receive a free, three-year membership to the Enterprise Car Club; a car will be stationed at Central Square. Broadway Living – the development arm of Ealing Council – will also deliver a playground, community hub and a local shop for the day-to-day essentials.

Ealing is one of the most attractive neighbourhoods in the capital. Located within easy reach of central London, its extensive green space adds a village charm to the bustling high street. A range of shops, bars and restaurants, together with a dynamic new urban quarter, Dicken’s Yard, which offers lifestyle brands, leisure activities and a weekly artisan market are located in the centre of Ealing, just two miles from Central Square.

Castle Bar Park train station is situated at the centre of Copley W7, just a minute’s walk from Central Square, offering services to London Paddington via West Ealing station in 23 minutes. Copley W7 is a ten-minute cycle from Ealing Broadway station, which is connected by the Overground, District and Central line train services.

A two-bedroom show apartment is available to view by appointment. Find out more at copleyhanwellw7.co.uk.


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A Guide To Part Buy Part Rent
With Home Reach you buy a share of your chosen newly built home and pay a monthly rent on the part you don’t buy. Your budget will decide the size of the share you buy, rather than the size of your home. So, you might decide to buy a bigger share of a lower priced home or a smaller share of a more expensive home.

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