Interactive Display Suite Launches At Ealing Development

Posted 14 January 2021 by Keith Osborne

Broadway Living has introduced innovative technology at Central Square in Hanwell to provide in-depth help for house-hunters...

With life unlikely to return to normal for some time, developers are embracing digital technology like Zoom meetings and virtual tour to help house-hunters who can’t visit a site in person.

At its WhatHouse? Award-winning Central Square development in Ealing however, Broadway Living is giving house-hunters a first opportunity to benefit from an innovative new system which offers an integrated, comprehensive digital exploration of not only one show home, but every home available.

Designed by marketing agency Think BDW, the new system is web-based and so can be accessed anywhere, and across any device. Buyers can explore every aspect of a home, as well as its surroundings including communal spaces, landscaping and other outdoor amenities. Rather than being restricted to a small selection of CGIs usually provided by developers, customers can choose any home type, on any floor of the building and experience a virtual tour that they control; they even have the option to select any viewpoint within the home and generate their own CGI.

Brochures, floorplans and specifications are equally accessible, along with up-to-date availability, prices and other information regarding the homes and the development. Optional commentary can provide further details as the customer moves from room to room.

Central SquareCentral Square is the newest phase of homes at Copley W7 in Hanwell, Ealing and it comprises one- and two-bedroom apartments, all benefiting from outside space, set around a central square. On completion, the mixed-tenure scheme will also have communal landscaped gardens, a playground and community centre, as well as a local shop for day-to-day essentials. Prices start from £335,000 for a one-bedroom apartment.

David Colley, regeneration manager at Ealing Council, which owns Broadway Living, commented: “The launch of Thinkhub+ at Central Square is a great demonstration of our pioneering approach to council-led development. Virtual property tours have been a crucial addition to the marketing proposition since lockdown began; we wanted to take this even further and provide our buyers with an experience as close to the real thing as possible.

“We don’t believe that the demand for virtual alternatives will go away, even as things eventually return to normal, and our focus on the customer experience above all else, means we wish to make purchasing a home as easy and appealing as possible, regardless of the platform.”

Castle Bar Park train station is situated at the centre of the Copley W7 development just moments from Central Square, offering direct services to London Paddington in 22 minutes. Copley W7 is just a ten-minute cycle from Ealing Broadway station, which is connected by the Overground, District and Central Line train services.

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