‘Ultra-Prime’ Scheme Launched In Kensington
Developer Bellworth has officially launched Lancer Square, a luxury mix of contemporary residences and elevated retail in one of London’s most affluent urban villages.
The newly built mixed-use scheme offers an exclusive collection of ‘ultra-prime’ residential, office and retail units. Comprising three blocks ranging from six to seven storeys, including two residential buildings containing 36 private one- to four-bedroom residential apartments and three penthouses with rooftop views, and a high-spec office block, all of which have been finished to the highest standards.
One of the few new builds in the area, the development also houses 7,000 sq ft of amenities including a gym, spa, 20m swimming pool, sauna and treatment rooms, discreet entry and private parking for the residences, and a concierge service led by Rhodium. Early Autumn 2021 will see the first residents arriving, and to date, over 60% has been sold.
Kevin Kuok, CEO at Bellworth, said: “Our commitment to creating best in class properties is realised in full at our first-ever development in London, Lancer Square. The prestigious project in London’s iconic Kensington neighbourhood establishes our international expansion. As the newest addition to the historic Kensington community, we hope to bring a new vibrancy to the area through exceptional residential, retail and commercial spaces. The contemporary residences and lifestyle amenities make Lancer Square one of the most desirable new developments in the area for a decade.”
Belllworth appointed the award-winning British architecture and design practice Squire & Partners for their international reputation for architecture informed by the site’s history and culture. Drawing inspiration from the site’s horticultural past and its royal neighbours, Squire & Partners has delivered a contemporary interpretation of the architectural character found within the Kensington Palace Conservation area. The textured two-tone brick façades and vertical window proportions create connections with Kensington Palace whilst celebrating traditional and contemporary craftsmanship. The Squire & Partners team led the design process not only for the developments’ Masterplan but the interiors scheme which includes the residences, amenities, public spaces, garden and courtyard, retail and office space.
Tim Gledstone, Squire and Partners, commented: “Lancer Square represents a rare opportunity to extend the urban village of Kensington with a development steeped in the area’s history. Originally home to Kensington Palace kitchen garden, the site later became Kensington Barracks housing cavalry and infantry including the Royal Lancers.
“Squire & Partners’ design organises the site with a cluster of elegantly proportioned buildings set around a landscaped public courtyard, taking influences from the Palace’s courtyards, Orangery and Sunken Garden. Three distinct buildings – housing apartments, workspace, shops and cafes – enclose the square with an architectural language drawn from Kensington Palace and the surrounding Conservation Area. Two different tones of handmade brick combine with crisp limestone and delicate metalwork to create elevations which celebrate contemporary and traditional craftsmanship, and establish a new destination for living, working and dining in Kensington.”
Located on the doorstep of London’s cultural institutions, magnificent parks and leading schools, Lancer Square introduces a new landscaped pocket garden, visible from Kensington Church Street, continuing the tradition of west London garden squares and paying homage to the former use of the site.
Recognised for its site-specific commissions, artist Based Upon has created ‘Wonder’ – a sculptural installation which draws inspiration from nearby Kensington Gardens. The marketing suite is open at Three Lancer Square, and appointments are now being taken to view the show flat, with interiors designed by London based studio 1508 London. Find out more at www.lancersquare.co.uk.
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