New West London Neighbourhood Welcomes Its First Residents

The Brentford Project has welcomed its very first residents, a major milestone in the town centre regeneration project, which once complete will have delivered 876 new homes, a revitalised high street, a new waterside neighbourhood full of exciting retail and leisure amenities.

The first 60 residents are now settling into the new waterside neighbourhood. Positioned at the meeting point of the River Thames and River Brent, The Brentford Project is swiftly taking shape with full completion expected in 2027.

This first of four residential blocks to be completed is designed by Glenn Howells and is situated on the water’s edge, with expansive views overlooking Syon Park from private balconies and a resident-only communal terrace. An impressive 80% of the apartments are already sold.

Echoing Brentford’s industrial past, features include cantilevered terraces to many apartments, alongside materials such as wood, concrete and iron. Contemporary open-plan layouts and floor-to-ceiling glazing have been thoughtfully designed to maximise the views.

Transforming 11.8 acres along the southern half of the town’s high street, the development will deliver an eclectic mix of dining, entertainment and shopping amenities, with over five acres dedicated to landscaping and public realm. Waterfront Square will provide a fresh space for public events, performances, and outdoor markets on the riverside, celebrating and adding to Brentford’s well-established community feel. Meanwhile, Workhouse Dock, an existing but neglected mooring on the River Brent, will be rejuvenated with 24-hour moorings, and lined with restaurants, pubs, and cafés with new public realm including tiered seating terraces – a space to relax, spend time and enjoy life on the water.

Opening up the waterfront for residents and the local community, Ballymore is also set to revitalise two docks, creating new riverfront hubs dedicated to dining, socialising and shopping. The development is already home to classic car entrepreneur, Duke of London, alongside popular eatery Santa Maria Pizzeria, and onsite bakery and restaurant, Rye by the Water. In 2023, more new commercial tenants will be announced with eateries and shops such as the deli and food store Sam’s Larder, brasserie-style restaurant Sam’s Riverside, Prêt a Manger and Morrisons already confirmed.

Jenny Steen, sales director at Ballymore, said: “This is an important moment for The Brentford Project – it’s been a long time in the making and we couldn’t be more excited to welcome our first residents. There is a real sense of community establishing itself here – many of the residents have already had the opportunity to meet over the past few months. We are thrilled to see the development really start to come to life.

“The Brentford Project provides the very best of waterside living in west London, and we are looking forward to seeing it continue to flourish over the coming years.”

Prices at The Brentford Project’s latest collection of homes start from £470,000 for a one-bedroom apartment; £667,500 for a two-bedroom apartment and £1.185million for a three-bedroom apartment. Find out more at www.thebrentfordproject.com.

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