Lifestyle Factors Lead To 90% Sales At Ashford Scheme

A pandemic-prompted focus on lifestyle and wellbeing has boosted sales at Victoria Point, Elevate Property Group’s luxury development of 216 apartments at Ashford in Kent, which is now 90% sold.

The range of property – studio, one-, two- and three bedroom apartments – has proved popular with buyers across all age ranges, but it is the developer’s decision to upgrade the outside space in the south-facing communal grounds and landscaped courtyard and the proximity of the waterside walks along the River Stour and nearby Victoria Park that has had buyers flocking to Ashford despite or because of the Covid pandemic.

David Hofton, sales and marketing director of Elevate Property Group, said: “Elevate prides itself on creating exceptional architectural spaces that respect how important your home is for easy living and wellbeing. And the Covid-19 pandemic has brought it home to property owners everywhere, how much your mental health and overall wellbeing is affected by where and how you live.”

And it has been all the attributes in the round that has made Victoria Point such a hit with buyers.

Comments from those who have already moved in include one resident who said that Victoria Point is “such a beautiful building to come home to with the residents’ lounge, underground parking and communal gardens, all of which are being maintained and kept clean by staff to a very high standard. A concierge to manage the building and receive postal parcels.”

She added the development has “exceptionally high-speed broadband which for me is a real bonus as I work from home. Very low gas and electricity bills due to the energy-efficient building which is very warm and snug in the winter months. Balconies that are pleasant and relaxing to sit on. Good-quality kitchens and bathrooms to enjoy”.

She also commented on the “very short walk to Ashford International station with the high-speed link to London and great connections to Kent, Europe and the rest of the country. I have used this service only a little due to lockdown, but it is really easy to travel by train from here and the London service runs late into the night”. An added bonus is “the beautiful Kent countryside and the numerous seaside and visitors’ locations”. Plus “easy access to good shopping facilities and some excellent local restaurants and bars. No sense of over-population, friendly local people, and a park on your doorstep”.

A second buyer gave “a big thanks to our estate agent Pete from Savills who helped us move into our first home, an apartment at Victoria Point which was finished to a high quality. We have found living at Victoria Point great. The location is very practical as being next to Ashford international allows easy commute to London in under 40 minutes. Everything else you need is either a short walk/drive away, even a day’s getaway to the beach.”

Most of the 216 apartments come with balconies and parking and for those who will wish to commute to the office when lockdowns are finally a thing of the past, the close proximity of Ashford International station just 0.1 miles away, providing journey times as short as 36 minutes into London has also been a strong selling point.

For those taking a more hybrid approach to working from home and in the office, the spacious residents’ lounge and direct access to the courtyard and gardens has been equally popular.

Superfast broadband and a concierge service add to Victoria Point’s attraction and David Hofton believes the development has provided the right facilities at the right time for the “new normal”.

“Buyers and investors alike have been impressed by the high level spec that is standard on all Elevate developments, plus the enhanced focus on outside space and availability of underground parking”, he said. “We have a tried and tested formula of integrated contemporary German kitchens and appliances and Porcelanosa tiling in the bathrooms, which provides a better offer than can be found in many developments, and this has clearly been a big factor in the success of Victoria Point with buyers and investors alike.

“Those living at Victoria Point have so much on their doorstep but also a short walk to the railway station and a commute to London in as little as 36 minutes. It really is the perfect solution for post-pandemic living and working.”

Find out more from selling agents Savills on 01233 336395.

Find retirement homes in Kent
Find Help to Buy homes in Kent
Find new homes in Kent