One-On-One interview: Pantazis Therianos Of Euroterra Capital
Pantazis Therianos, CEO of Euroterra Capital and Crystal Waters Global, shares his insights about what clients are looking for in Prime Central London.
Can you give us an overview of the services you provide?
By one-stop-shop we mean: we purchase buildings in W1 and W2, Hyde Park area, we refurbish, redevelop, restore and make beautiful the building for modern living. In the majority of cases, we take on the after-sales management to ensure our clients receive the best return on investment from rental values and tenants receive an expert and personalised services. We run a very tight operation from sale through to after-sales care, that we have honed over the last ten years of operating in Prime Central London; which is why our business model appeals to overseas investors and clients.
Tell us a bit about your international client base.
Our global headquarters are located in London off Baker Street, so we are well positioned to seek out globally advantageous development opportunities, both in London, across Europe and in Asia where we have excellent market insights and staff presence. We have strategically opened offices throughout Asia, in Hong Kong, Beijing, Shanghai and Wuhan as strategic branches to serve the establish business network throughout the Asian market. We have a very active investor portfolio buying in London and in other locations such as Greece and Turkey alongside our strategic partner Crystal Waters, where they have seen growth potential.
What are the main priorities of clients when they’re looking to rent or buy prime property in prime central London?
When people buy or let property in Prime Central London there is expectation that they will receive a high level of service – be that from the after-sales agent they deal with or from the concierge who meets and greets them at the property and offers that day-to-day point of contact. In terms of the aesthetic of the property – there is the desire for designing the space to provide as much natural light as possible, creating clean and clear living zones within typical townhouse floor layouts, maintaining the period features and personality of an original building and an interiors scheme which is in keeping with the location. When people buy or let property from Euroterra Capital we want them to feel at ease with the process and that they are in expert hands.
Are there particular pockets of prime London that have become increasingly popular in recent times?
Within the London market, our main focus is on prestigious areas in and around the Hyde Park catchment area which covers Mayfair, Knightsbridge, Marylebone, Notting Hill, Hyde Park, Kensington and Chelsea. The unique English characteristic buildings with modern space capture most of our international investors’ hearts. Most recently we exchanged on a townhouse property in Bayswater and have just brought to the after-sales market a property block on Nottingham Place in Marylebone. Bayswater is particularly exciting with the regeneration of Whiteleys bringing a whole new retail, hotel and pedestrian-friendly Queensway to this much-loved heritage site. Paddington is also an area that remains high on our radar as a place that has continued to grow in appeal, especially given the wider commercial regeneration of Paddington Waterside.
Euroterra Capital also offers development services; to what extent are clients able to get involved with the design and styling of the properties they’re buying?
Our clients can choose from bespoke design services on some of our off-plan products to cater to their personal needs.
As the CEO of two busy companies, what’s next for you in 2020?
Once normality returns post COVID-19, my focus will be on ensuring staff in London and across Asia return safely back to work, that the team in Greece has the resource and support to kick-start operations so we can properly launch Crystal Waters Athens Riviera to market. I will also be ensuring our charity and education partners receive the support they deserve and need.
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