First up for inspiration is the latest development from Bellway Homes, Beckton Parkside.Occupying a site which formerly hosted East Ham Industrial Estate the development 391 new homes. A range of studio, one, two and three-bedroom apartments are available, with prices starting from £272,500.
Sales Director for Bellway London, Emma Hamlett, said:
“Beckton Parkside is in a prime location, being positioned just a 20-minute walk from the Royal Albert DLR Station, providing convenient links to Stratford, Canary Wharf and London Bridge – and given their Zone 3 location, the apartments here represent great value.”
Interior Designer Alice Milnes from Vesta Interiors comments:
“I was briefed to create a show apartment inspired by the iconic Beverley Hills Hotel, a hotel where guests go to live like Hollywood royalty and from the moment you step onto the signature red carpet and enter the grand lobby you are surrounded by glamour and luxury."
The Hallway
Work a strong green paint colour into the scheme and Art Deco accessories.
"It was important to me to create a dramatic entrance to the apartment but I had to work with limited natural light. Green and pink were the key colours I wanted to use – taking inspiration directly from The Beverley Hills hotel. I chose a deep green colour on the walls which were complimented by feature wallpaper on the ceiling to create the illusion of more light and space. I then styled the hallway with various art-deco style accessories and vintage photography to further speak to the brief."
Poison Paint, £34 for 1 L Acrylic Eggshell, Zoffany.
Miguel Fresa Wallpaper, £100 per roll, Abbott and Boyd.
The Living/Dining Room
Foliage and planting is an essential element of the botanical look. Display as a group for great effect! Work blush pink into the room via luxury-feel velvet dining chairs.
"I continued the use of green through into the living room with the sofa and shelving unit decorated with different plants. This botanical theme is repeated with the monochrome botanical style wallpaper. I wanted to make the living room homely with a touch of chic and so you can see a mix of contemporary and vintage finishes here."
Faux Plant,from £12, Oka Direct.
Try the Skyla Pink Dining Chair, £224 (for two) from Next, for a similar look.
Master Bedroom
Chinoiserie print panels create a distinct and expensive looking feature wall behind the bed. Source an ‘organic’ or curve shaped headboard or bed to continue the botanical theme.
"The master bedroom introduces a classic meets contemporary feel with the stunning bold green velvet bed with pink inlay. This vintage Hollywood look is repeated in the use of the dusky pink stool with green fringing. I also added hints of gold in the bedding and cushions fabrics, and these are picked out in the floral wallpaper panels – each framed like they are their own piece of art."
For a similar bed, try the Manette Bedstead in Green Velvet, £1,995, Soho Home.
Second Bedroom
Wrap the entire room with one colour - in this case a chalky, powder pink. A beautiful floor length mirror with a slender gold metallic frame is an elegant focal feature. Mix in a small-scale floral print to the room for eclecticism.
"I wanted to give the second bedroom a slightly more eclectic look whilst also sticking to the elegant Hollywood theme. A beautiful gold, curved framed mirror compliments the ceiling light which is a nice contemporary twist on a glamorous Hollywood chandelier. The walls are a very calming, neutral pink which create the perfect backdrop for the bold black and white patterned bed headboard. This room has a more peaceful feel yet has a charming mixture of elegance, drama, contemporary and Hollywood all in one."
Metal Framed Arch Floor Mirror, £499, West Elm.
Find out more about Beckton Parkside from Bellway. Prices start from £272,500.
The second show home we are going to look at is the new Meadowside development by Far East Consortium. FEC worked with Milc Design Studio, part of the David Phillips Group, to design their two-bedroom show apartment in Manchester’s Green Quarter area. A fantastic development of new homes for buyers in the Manchester area. Prices start from £209,950.
Head of Design Mark McDonnell from David Phillips comments:
"As a starting point to the project, we felt it important to look at the immediate surrounding context of the site. With Meadowside being home to the largest green space in the centre of Manchester, both Milc and FEC were in agreement that the outdoors needed to feature strongly within the interiors scheme. Taking inspiration from natural elements, we decided to elevate and evolve this element into a considered design feature."
The Living Room
A terracotta ceiling gives the room instant character alongside striking palm wallpaper print.
"As you step through the front door a Tropical palm leaf wallpaper greets you, this wallpaper draws you into apartment as the wall wraps round into the living area, which is paired with a dark grey/green paint colour. Instead of leaving the ceiling white, we chose to push the boundaries selecting a daring rust-red ceiling paper which spans throughout the entrance, living and dining space."
"In the living/dining area, rich velvets play with zebra print cushions, brass accents sit alongside sculptural ceramics and a cluster of feather JuJu hats add an element of fun to the kitchen. This vibe is reflected in the bedrooms where bold colours and combination of textures was key to continuing the theme. Natural textures and feather patterns add a softness to the bed dressing and small details such as the fringing and trims on the curtains add elegance and character."
Fenna Palm Print Wallpaper, £45 a roll, Made.com.
Try the Haku 4 Seat Dining Table, £229, also from Made.com.
The Bedroom
A statement bedside table lamp creates wow factor.
"Quirky pieces such as the bird cage side lamp in the second bedroom and brass palm floor lamp in the living room definitely deserve a second take. These items have been chosen because they draw on the idea of nature, but take it to the next level. We haven’t been frightened to add multiple themed layers, infusing these layers together to create an eclectic fashion-forward interior that continues to surprise with details."
La Voliere Table Lamp, £380, Conran Shop.
Try Paloma Round Footstool, £49, from Cult Furniture.
Find out more about Meadowside by Far East Consortium at meadowside-manchester.com. Prices start from £209,950.
Shop for botanical homeware accessories, from Audenza...
Products from top left: Isla Glass Vase £28.95. Beetle Wall Decor £42. Faux Trailing String of Pearls £35. Faux Button Leaf Fern £14.50. Dip Dye Teal and Gold Vase on Stand £62.
Faux Zebra Grass House Plant £92. Bronze Embossed Planter on Stand £88. Leopard Vase £31.95. Handmade Gold Beaded Large Vase £74. Brass Weave Planter £129.95. Artificial Philo Potted House Plant H78cm £64.
Visit audenza.com for more botanical trend inspired accessories for your home.