Celebrity interior designer unveils £29m project in northwest London

Posted 27 March 2015 by Keith Osborne

Celebrity interior designer, Celia Sawyer, has unveiled her latest multi-million pound project in upmarket St John’s Wood in northwest London, having turned a smart house into one of Britain’s most majestic homes.

The five-bedroom house, located on Avenue Road, offers exceptional living space, including grand reception rooms, staff accommodation and an impressive leisure and entertaining area that includes a striking swimming pool, Jacuzzi and steam room.

Having sympathetically blended her signature contemporary style with the traditional features of this incredibly stylish house, Sawyer has divided the living space to the rear of the house into two areas, to allow for a formal end and more relaxed social space, with a baby grand piano for entertaining.

Sumptuous textures of satin and velvet juxtaposed against faux-fur, metallic and elements of cut crystal and lacquered woods have been used by the interior designer to help dress the property, helping to bring the pace to life.


Ample seating on the highest-quality sofas complimented with over-sized arm chairs and a sumptuous chaise longue make the living area warm, welcoming and glamorous.

Master bedroom

The luxury master suite dominates with its ‘his ‘n’ hers’ marble bathrooms and walk-in dressing rooms. The master suite is evocative with rich claret and bronze tones, balanced with black bevelled glass, gold objet d’art and the finest attention to detail.


A practical study is situated on the ground floor of the property, featuring heavy shelving with luxury accessories, a black croc desk and rock-inspired chairs create the ultimate gentlemanly work space.

Leisure space

A stand-out feature of 42 Avenue Road is the leisure suite. A tranquil pool intricately decorated with mosaic tiles takes centre stage, complete with mood lighting ensuring the pool area can adapt to a variety of occasions from a gentle early morning swim to a poolside party. Additional indulgences include a games area, cinema room and a state of the art wine cellar adjoining tasting room.

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