First Home By Canal Thanks To Shared Ownership
Posted 22 February 2023 by
Helen ChristieDaisy, 35, used Shared Ownership with Legal & General Affordable Homes to buy her first home – purchasing 25% a one-bedroom apartment at The Moorings, Brentford.
After a period of private renting, Daisy was eager to have a place to call her own. But the increase in house prices and rising deposits required to buy a property outright meant she had to explore alternative routes to purchasing in the capital.
Daisy says: “I have a limited budget and I really wanted to have my own home in London. Legal & General Affordable Homes offers a great opportunity for people like me who want to use Shared Ownership to own their first home.”
Having to commute to central London for her job as a marketing manager meant a suitable location with good transport links was a priority for Daisy, and Shared Ownership allowed well connected areas to be within her budget.
She continues: “The Moorings is very convenient for me because I work in Waterloo, it only takes me 30 minutes by train to travel there from Brentford.”
Through Shared Ownership, first-time buyers can purchase a home by buying a share of a property’s full market value and paying a subsidised rent on the remaining share. In doing so, they can purchase a home with a much lower deposit than if they were to buy the property outright, enabling more people to get a foot onto the property ladder.

“I think this is a brilliant opportunity and a brilliant scheme. Shared Ownership offers me a great opportunity to climb the ladder. It’s so nice to have your own home in London.”
With famous parks nearby too, The Moorings was the perfect setting for Daisy to enjoy her active lifestyle without being too far from the city. As well as being well connected, Daisy was attracted to Brentford’s sense of community, its scenic location and proximity to the canal.
Daisy adds: “In Brentford, you just feel like you're so welcomed by the local people here. There is a very nice coffee shop on the high street called Verdict and I find the people there are very friendly. I love the location - living by water really makes a huge difference to my life.”
Homes at The Moorings are centred around modern, open plan living with high-quality features throughout. Neutrally designed, they offer the perfect opportunity for buyers to put their own stamp on their first home.
“Because this is a brand new flat, all the facilities and specs are very high standard. My friends came to visit me and they are amazed by my decor and the building, as well as the canal and the local area.”
As a first-time buyer, Daisy credits the Legal & General Affordable Homes’ sales team for their great customer service and support throughout the process.
“The whole team are very responsive and professional - they always answer your questions or concerns whenever you have any.”
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