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Triple win for Hayfield: Crowned Housebuilder of the Year 2021

Press release: 22.11.2021

A young West Midlands based housebuilder has reached the pinnacle of British housebuilding, taking home the industry’s biggest prize – the title of Housebuilder of the Year 2021 – alongside Gold in the Best Medium Housebuilder category and Gold in the Best Public Realm category at The WhatHouse? Awards.

Hayfield’s enterprising story is one of swift growth.  It was only two years ago that the Solihull business success story won gold in the Best Small Housebuilder category of the WhatHouse? Awards.  Now, at just five years old, Hayfield has succeeded in out doing far bigger national competitors to take home the ultimate crown.

Triple winner Hayfield will deliver more than 300 homes across its Middle England heartland of Oxfordshire, Bedfordshire, Cambridgeshire, Buckinghamshire and Wiltshire this year, representing over £100m turnover, and has contributed over £10m to local schools, sports clubs and charities through planning contributions, as well as further charitable donations.   The award-winning builder is a green champion for the region, with the first ‘Green Revolution’ scheme including air source heat pumps, underfloor heating, EV charging points and ultra-fast broadband in a development of 101 eco-homes, and the creation of new native woodlands and wildflower meadows aplenty.

Mark Booth, co-founder and chair of Hayfield, said: “I am so delighted with how far Hayfield has come in five years. This business is all about the strength of its people and I could not be any prouder of how all the team has risen to the daily challenge of delivering outstanding, multi-award-winning homes. We have progressed so much in the past 12 months in particular and are as excited about the future as we have ever been.”

The judges said: “Hayfield, based in Solihull, West Midlands, brims with enterprise and integrity, handpicking sites and handcrafting homes, while looking through consumers’ eyes, always knowledgeable about its markets and the land opportunities, choosing the right locations to mould their new communities with deference to the heritage and sensitive to the local environment. ‘We take what’s good and make it great’ is a mantra and a worthy one.  It is a rare to see such a young housebuilder evolve such a distinctive brand so swiftly, shaking up its bigger competitors. Young of building age, but with bags of industry experience with the senior management team having previously worked together at Banner Homes. The trust in the people and the processes is clear to see, while onboarding new talent to fuse onto the experience and in training and nurturing staff.”


The Whathouse? Awards - dubbed the Oscars of the housebuilding industry – showcases and celebrates the brightest stars in the housing sector, honouring those who build Britain’s best homes.   Now in their 41st year, the glittering ceremony took place at London’s JW Marriott Grosvenor House Hotel, where the winners of the 21 categories were announced.

The complete Judges Report can be viewed here 


About WhatHouse?

Whathouse.com is the UK’s leading new home audience platform. For more than 30 years’ its aim has been to inspire UK homebuyer decisions around new property. With a comprehensive directory of over 7,000 new homes, from the UK’s most celebrated housebuilders, WhatHouse? makes it easy for buyers to consider the diverse range of property developments available and to find their perfect new home match.

The annual WhatHouse? Awards have been running for 41 years.  Dubbed ‘the Oscars of the housebuilding industry’, the awards are the biggest accolades in British housebuilding and sponsored by the leading names in the new build supply chain.

Contact our press team:

WhatHouse? Online Press Centre

Call Jill Willis: 07855 409970

Email: [email protected]

Contact our press team

Call Jill on: 07855 409970
Email: [email protected]

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