Press release: 19.04.2022
British home buyers no longer aspire to live in a period property, and would prefer a new build home post-pandemic, data from the New Home Buyer Survey shows.
According to the poll, from whathouse.com the UK’s leading new home audience platform, when it comes to buying a property, two thirds of all UK home hunters, across all regions and buyer types, would prefer to buy a new build home VS second hand home.
Data suggests that 2022’s cost-of-living crunch and buyer sentiment around carbon reduction means that, when it comes to selecting a new home, buyers place energy efficiency/lower running costs top of their criteria, closely followed by a dedicated home office and access to green space.
The findings place the UK’s residential developers at the forefront of meeting public demand for post-pandemic living.
Daniel Hill, Managing Director, whathouse.com comments:
“The way we use our homes has changed so much during the pandemic. The results of the whathouse.com New Home Buyer Survey show that we’ve entered a new era of lifestyle-savvy home buying. As, given a choice, the vast majority of people now consider the benefits of a new build home to be far more desirable than that of second-hand or period property.
With more time now spent at home, whether working from home or entertaining, and with energy bills only set to rise further, it’s never been more important for home buyers to weigh up the pros and cons of new VS old.
This research highlights the crucial role the UK’s residential developers will play in meeting public demand for post-pandemic living. As an industry we have already adapted quickly to respond to the changing lifestyle needs of buyers throughout the pandemic, and continue to progress the building of energy efficient, sustainable homes at pace.
It’s no surprise that for home hunters in 2022 a new build home the obvious choice.”
Notes to Editors:
The WhatHouse? New Home Buyer Survey is based on an online survey of 500+ home buyers. It includes all buyer types across all regions of the UK.
The information and data in this report was correct at the time of publishing and every attempt is made to ensure its accuracy. However, it may now be out of date or superseded. Whathouse.com make no representation or warranty of any kind regarding the content of this report and accept no responsibility or liability for any decisions made by the reader based on the information and/or data shown here.
About WhatHouse?
Whathouse.com is the UK’s leading new home audience platform. For more than 30 years’ its aim has been to inspire UK homebuyer decisions around new property. With a comprehensive directory of over 7,000 new homes, from the UK’s most celebrated housebuilders, WhatHouse? makes it easy for buyers to consider the diverse range of property types and tenures available and to find their perfect new home match. The annual WhatHouse? Awards started out back in 1980 and is dubbed ‘the Oscars of the housebuilding industry’.
Contact our press team:
WhatHouse? Online Press Centre
Call Jill Willis: 07855 409970
Email: [email protected]