Press release: 15.02.2022
New data from whathouse.com the UK’s leading new home audience platform can reveal that January was the busiest month on record for Scottish new home hunter activity, as first time buyers, forever home hunters and 50+ prospective buyers start 2022 with a strong desire to improve lifestyle, increase available space and lower energy consumption and running costs.
Daniel Hill, Managing Director, whathouse.com comments:
“2021 was an incomparable year for Scottish house builders in every sense, with the impact of COVID-19, shortage of materials and labour and unprecedented demand for new homes from buyers. It is usual for new home hunter activity to ramp up across Scotland in the first month of the year as people turn their attention to actioning plans. The start of 2022 has, however, been exceptional. We’ve recorded record breaking levels of new home buyer interest across all regions of Scotland signalling that a new group of prospective buyers are considering a move to a new build property. This group is primarily made up of first-time buyers interested in taking advantage of the Help to Buy scheme, and 50+ buyers considering a move to a new retirement property. This group may have held back during the uncertainty of the pandemic but are now resolved to consider a move to a new build property, rather than second-hand, to improve lifestyle, increase available space and lower energy consumption and running costs.
The six-fold surge in retirement searches from 50+ home hunters leaves us in no doubt that retirees across Scotland are now ready to action pent up plans – contemplated during the coronavirus pandemic - to change lifestyle or move to be nearer children or grandchildren.”
Notes to Editors:
The WhatHouse? New Homes Index is based on data sourced from the whathouse.com new homes audience platform. The Index is compiled using a sample representing approx. 400,000 new home buyer searches across England, Scotland and Wales per year and its findings are reflective of whathouse.com user experiences and geographic market share.
The information and data in this report was correct at the time of publishing and every attempt is made to ensure its accuracy. However, it may now be out of date or superseded. Whathouse.com make no representation or warranty of any kind regarding the content of this report and accept no responsibility or liability for any decisions made by the reader based on the information and/or data shown here.
About WhatHouse?
Whathouse.com is the UK’s leading new home audience platform. For more than 30 years’ its aim has been to inspire UK homebuyer decisions around new property. With a comprehensive directory of over 7,000 new homes, from the UK’s most celebrated housebuilders, WhatHouse? makes it easy for buyers to consider the diverse range of property types and tenures available and to find their perfect new home match. The annual WhatHouse? Awards started out back in 1980 and is dubbed ‘the Oscars of the housebuilding industry’.
Contact our press team:
WhatHouse? Online Press Centre
Call Jill Willis: 07855 409970
Email: [email protected]