Scotland is the UK’s  luxury new home hotspot 

Press release: 14.03.2022

• Whathouse.com analysis of buyer searches in February 2022 reveals buyer interest in luxury new homes across Scotland hit a record after experiencing an up tick in search of 67%.  

• Scotland started the year as Britain’s fastest climbing new home search location, jumping by 42% across all property types and tenures.

• Nationally however, buyer interest in Help to Buy properties has faltered, decreasing by 13% across the UK in February.  An indication that rising interest rates and cost of living is impacting first-time buyers’ ability to get onto the housing ladder.

New data from whathouse.com the UK’s leading new home audience platform can reveal that February was the busiest month on record for Scottish luxury new home hunter activity, as forever home hunters head into spring feeling confident.  It seems that as the final legal restrictions end people are putting into action long-planned lifestyle changes.  And, having taken the opportunity to save over the past twenty-four months, are now using their strong position to step-up to a luxury new build home.     

Dave Bexon, Non-Exec Director, whathouse.com comments:

“The findings of the whathouse.com February 2022 index reinforce the trends that many have been noticing over the last twelve months.  There is no surprise that the most buoyant segment is Scotland’s luxury new home market.  Experiences through the pandemic have shaped people’s thinking about life’s priorities, and our data suggests many home hunters are taking the opportunity to return to their roots in new build homes that enable a balance of nature and comfortable commuting distance of work.”

“The drop in home buyer search for Help to Buy is a reflection of lower confidence levels starting to impact those buyers taking the first step onto the property ladder.  This is the early fall out of recent economic and geo political events.  Generally, the outcome for 2022 spring / summer buying season remains positive, but house builders will be keeping a close eye on the shifting landscape in the short to medium term.”

Notes to Editors:

The WhatHouse? New Homes Index is based on data sourced from the whathouse.com new homes audience platform.  The Index is compiled using a sample representing approx. 400,000 new home buyer searches across England, Scotland and Wales per year and its findings are reflective of whathouse.com user experiences and geographic market share. 

The information and data in this report was correct at the time of publishing and every attempt is made to ensure its accuracy. However, it may now be out of date or superseded. Whathouse.com make no representation or warranty of any kind regarding the content of this report and accept no responsibility or liability for any decisions made by the reader based on the information and/or data shown here.

About WhatHouse?

Whathouse.com is the UK’s leading new home audience platform. For more than 30 years’ its aim has been to inspire UK homebuyer decisions around new property. With a comprehensive directory of over 7,000 new homes, from the UK’s most celebrated housebuilders, WhatHouse? makes it easy for buyers to consider the diverse range of property types and tenures available and to find their perfect new home match.  The annual WhatHouse? Awards started out back in 1980 and is dubbed ‘the Oscars of the housebuilding industry’.  

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