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North East new build property searches jump during July

Press release: 12.10.2021

The new WhatHouse? New Homes Index has revealed that the number of people searching for new homes in the North East of England is currently at an all-time high.  A positive sign that, post-pandemic, many home buyers consider the North East to be the answer to their changing space requirements and lifestyle priorities.

  • The North East of England has an average new build price of £253,039, which is £38,356 lower than the North West of England average of £291,395.
  • During July the North East of England made it into the top three for the first time, taking third place behind the West Midlands (2nd) and the South East of England (1st).
  • There were 13,581 searches for new homes in the North East during July, an increase of 170% since June (5,032 June).  
  • The North East continues to provide an affordable option for first time buyers as the average Help to Buy new build home price is £161,239 (£24,861 below the government price cap of £186,100).


Daniel Hill, WhatHouse? Managing Director comments: “From the search behaviour experienced on Whathouse.com we can see that the North East is one of the stand out stars of the summer so far, as the region achieves a 170% increase in new home searches during the month, and takes its place in the top three.  It’s no surprise that more home buyers are considering new builds in the North East where they can satisfy their appetite for access to green spaces, seaside locations and increased space requirements.  What the WhatHouse? New Homes Index is demonstrating is that there is a large group of people considering the North East for a different lifestyle as they can now work from home more often.”

Notes to Editors:

The WhatHouse? New Homes Index is based on data sourced from the WhatHouse? New Homes audience platform.  The Index is compiled using a sample representing approx. 400,000 new home buyer searches across England, Scotland and Wales per year and its findings are reflective of WhatHouse? user experiences and geographic market share.

About WhatHouse?

Whathouse.com is the UK’s leading new home audience platform. For more than 30 years’ its aim has been to inspire UK homebuyer decisions around new property. With a comprehensive directory of over 7,000 new homes, from the UK’s most celebrated housebuilders, WhatHouse? makes it easy for buyers to consider the diverse range of property developments available and to find their perfect new home match.

The annual WhatHouse? Awards started out back in 1980 and will mark its 41st birthday at an extraordinary industry event, sponsored by BritishVolt, in November 2021.  Dubbed ‘the Oscars of the housebuilding industry’, the awards send a panel of expert judges to every corner of the UK to find winners within over 20 categories including Best Starter Home Project, Best Sustainable Development, and the coveted Housebuilder of the Year title.

Contact our press team:

WhatHouse? Online Press Centre

Call Jill Willis: 07855 409970

Email: [email protected]

Contact our press team

Call Jill on: 07855 409970
Email: [email protected]

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