2021: The year of the ‘work/life’ balance buyer

Press release: 11.11.2021

Fresh data from the UK’s leading new home audience platform Whathouse? confirms that 2021 has been the year of the ‘work/life balance’ buyer – those emerging from lockdown with plans to make positive lifestyle changes that to enable them to enjoy more quality time in their homes.

The pandemic ‘lifestyle refocus trend’ has seen an increase in demand for luxury homes, with people seeking on site gyms, work spaces, cinema rooms, cafes, cycle paths, walkways and community spaces where people can enjoy a better work life balance.   Additionally, new hybrid working arrangements and people’s reinvigorated desire to connect with nature has driven an outward migration from cities, increasing demand for suburban homes that is largely being met by the new homes sector.

Daniel Hill, Managing Director, WhatHouse? comments:

“The impact of the ‘lifestyle refocus’ trend is something we’ve seen over the past 20 months, with new home demand for luxury properties reaching a peak during 2021. Buyers needs are evolving, as companies formalise long-term home working models, people are now able to make lifestyle changes with confidence.  For some this is simply about upscaling to accommodate a home office, for others it’s about relocating to a more rural setting and a new build home that provides home gym, larger landscaped gardens and flexible home entertaining areas.”

Donna Smith, Sales Director, Wavensmere Homes comments:

“Now more than ever, we are seeing purchasers making their buying decisions based upon work / life balance and amenity space on new build sites. Today’s post-pandemic buyers look for much more than just a home, they seek community, lifestyle, sustainability and amenity and consequently their buying decisions focus on these key elements.”

Notes to Editors:

The WhatHouse? New Homes Index is based on data sourced from the WhatHouse? New Homes audience platform.  The Index is compiled using a sample representing approx. 400,000 new home buyer searches across England, Scotland and Wales per year and its findings are reflective of WhatHouse? user experiences and geographic market share.

About WhatHouse?

Whathouse.com is the UK’s leading new home audience platform. For more than 30 years’ its aim has been to inspire UK homebuyer decisions around new property. With a comprehensive directory of over 7,000 new homes, from the UK’s most celebrated housebuilders, WhatHouse? makes it easy for buyers to consider the diverse range of property developments available and to find their perfect new home match.  The annual WhatHouse? Awards started out back in 1980 and is dubbed ‘the Oscars of the housebuilding industry’.   

Contact our press team:

WhatHouse? Online Press Centre

Call Jill Willis: 07855 409970

Email: [email protected]