Inspiration, Apartment Living 

Posted 12 February 2020 by Rory Roberston

WhatHouse? takes a closer look at apartment living, for all budgets...

Whilst some dream of a detached house, others would pitch their ideal home as a sleek apartment. It's easy to see why. Apartments offer versatility, practicality and there's a diverse range to choose from on the market. So, we seek inspiration from an ‘ultimate’ knock-out apartment in London’s trendy East End, and take a look at the diversity of apartments on the market right now. 

Get inspired

A superb example of just how glamorous and cool apartment living can be comes in the form of this four-storey private apartment, developed by Coredal, in London’s lively East End. 

Barbara Genda, Principal Designer & Founder of Barbara Genda Bespoke Furniture, who’s team have undertaken the refurbishment, says:

“This has been one of the most challenging and unique renovation projects we have undertaken to date. It’s a conversion of three flats in an old industrial unit in Shoreditch, an area which is synonymous for excellent local amenities, shops and transport links. We were tasked with turning the 3 apartments into one large spacious home. The end result includes slick design features, such as a laundry chute that links from the dressing room to the laundry room two floors below. There’s also a home cinema, artists studio and a TV and state of the art sound system built into the bed.”

The entire top floor of the apartment has become one, large, master bedroom with an en-suite and not one but two expansive dressing rooms. Downstairs the kitchen feature two islands - one houses a double sink setup, and the other is a seating area. 

Barara Genda offers clients a bespoke service and has a portfolio of highly acclaimed designs, discover more at


Discover apartments for sale in the UK

The White Building at Chapel Gate (Barratt Homes)

Stylish Art Deco-style apartments in the Southern Counties. 

Barratt Southern Counties’ The White Building is a restoration of the former Eli Lilly factory, a landmark in Basingstoke known for its classic Art Deco entrance and windows. The original factory building was designed by notable pre-war industrial architect Arthur George Porri and opened in 1939, but it was made redundant by the pharmaceutical company in 2007. 

Thanks to Barratt Southern Counties, the landmark has now been sensitively transformed into 96 one and two-bedroom apartments, with 36 different styles to choose from, including family-sized, dual-aspect homes and top floor loft-style apartments which feature some of the original industrial-chic brick finish to the walls. Great care has been taken to preserve and restore the original period features, with the original structure and facades being honoured.

Work has been undertaken by specialists to restore the original interior handrails and terrazzo staircases, while period-style lighting will be retained thanks to specially designed light fixtures, and the central staircases will feature elegant oak panelling, alongside two carefully installed lifts. The development is just a few minutes’ walk from Basingstoke Rail Station, which offers direct services to London Waterloo in as little as 44 minutes. A great opportunity for commuters who are seeking an apartment with a little difference, out of London. 

Prices start from £189,995 for a one-bedroom apartment. Find out more about The White Buidling from Barratt Homes


Cricket Field Grove (Barratt Homes)

Award-Winning development set in leafy woodland in the Southern Counties. 

The award-winning Cricket Field Grove by Barratt Southern Counties is situated in Crowthorne village, surrounded by beautiful woodland, yet just a short walk away from the busy village high street. Ideally located for a quick commute, residents can easily reach London Paddington from Crowthorne Rail Station in 51 minutes, and the M3, M4 and M25 are all just a short drive away.

Prices at Cricket Field Grove start from £304,995 for a two-bedroom coach house. Find out more about Cricket Field Grove from Barratt Homes


Watford Cross (Weston Homes)

Weston Homes are launching Watford Cross, a £44 million (GDV) scheme in Watford, Greater London, on the 6th of February 2020. To coincide with the launch of the scheme, a new two-bedroom show apartment and marketing suite will be unveiled. Residents at Watford Cross benefit from incredible transport links into London from Watford Junction Station affording the ideal commuter residence. Situated on St Albans Road, Watford Cross comprises 115 private one, two- and threebedroom apartments, with select plots providing private balconies and terraces. The 108,164 sq. ft. development will offer a mix of residential homes alongside commercial space. Apartments are available to buy through Weston Homes’ First-time SecureBuy scheme, where residents can reserve an apartment for just £500. Comprising two multi-level buildings, named Meriden and Orchard, Watford Cross is set to provide immaculate homes within leafy landscaped grounds and communal gardens. The 805 sq. ft. two-bedroom show apartment offers a master bedroom suite with en-suite bathroom, a guest bedroom, family bathroom, open-plan kitchen/ living room/ dining room as well as a generous terrace all with chic design and a state-of-the-art specification.  Residents will also be within close distance to Intu Watford, Hertfordshire’s largest shopping centre offering shops such as Kurt Geiger, Levi’s and Hugo Boss as well as John Lewis and a number of restaurants including Cote Brasserie. 

Prices start from £317,000 for a onebedroom apartment. The development is set for completion in the summer of 2021.Find out more about Watford Cross at  


Riverside Quarter (Barratt Homes)

Enjoy coastal living in Aberdeen, Scotland. 

Davidson’s Point at Riverside Quarter represents the release of the development’s modern two-bedroom apartments. As well as enhancing Barratt Homes’ offering to Aberdeen’s house hunters, the apartments boast a prime location and competitive pricing, as well as a range of great incentives, such as free flooring, for a limited time only.

The contemporary apartments – clad in brick in homage to the site’s paper mill heritage – also include a private terrace or balcony, giving buyers a versatile space for exercising green fingers, relaxing summer days or entertaining family and friends. At the same time, Riverside Quarter benefits from excellent transport links for Dyce and city centre commuters, and it’s the perfect place to enjoy the outdoors on your doorstep thanks to its quality landscaping, riverside walks and community spaces.

Proving popular amongst young professionals, couples and buy-to-let investor, the Davidson’s Point apartments are a great option for those looking to make their first move using Help to Buy. Under the scheme, buyers only need a 5% deposit, as the Scottish Government will provide an interest-free equity loan up to 15% on properties priced up to £200,000.

Prices at Davidson’s Point, Riverside Quarter start from £169,995 for a two-bedroom apartment. Find out more about Davidson’s Point, Riverside Quarter, from Barratt Homes.


Nine Elms Point (Barratt London)

City living with a fitness suite and access to a cinema room, South West London. 

Nine Elms Point is providing 648 new homes and is part of a wider regeneration scheme that is expected to create around 25,000 new jobs in the area. Less than ten minutes’ walk from St. George Wharf Pier, the regeneration scheme will include a new Sainsbury’s superstore, new parks, public squares and a linear park stretching three kilometres along the river bank. Only one home now remains available at the Zone 1 development. Nine Elms Point offers the ultimate in luxury, with a split level fitness suite, an acre of private landscaped gardens, a business suite, residents’ lounge, cinema and private dining room all available for homebuyers to take advantage of. The development is ideally located for those commuting to the centre; the new Nine Elms underground station is due to open in 2021 with quick access for residents, and Canary Wharf, City and the West End can all be reached in under 30 minutes from Vauxhall transport hub, which is a mere 5 minutes’ walk away. Prices currently start from £882,995 for a two-bedroom apartment, with paid stamp duty currently being offered on this home, if completed by 29th February.

Find out more about Nine Elms Point from Barratt London.


New Mill Quarter (Barratt London)

Offering an outdoor running track and cycling trails, Sutton. 

New Mill Quarter is a joint development between Barratt London and David Wilson Homes, located within the London Borough of Sutton. Forming part of the Hackbridge Gardens development, a scheme transforming the million-square foot site of the former Felnex trading estate, the development itself will feature podium roof gardens with panoramic views, running and cycle trails, bee-friendly landscaping, bird and bat boxes, living walls installed by Barratt London, and will receive its heating through a pioneering District Heating Network. Hackbridge Station is positioned opposite the development, allowing residents to commute into central London from Zone 4 in less than half an hour. For those commuting locally, an on-site car share scheme, cycleways and bus routes will be introduced to further enhance the development’s sustainability. Also on the Hackbridge Gardens site is a Lidl supermarket, a proposed café and a variety of shops, creating an ideal community with all amenities on the development’s doorstep.

Prices start from £315,995 for a one-bedroom apartment and Help to Buy is available on all homes. Find out more about New Mill Quarter from Barratt London.


Trilogy (Galliard Homes and Acorn Property Group)

Super chic interiors in Zone One, Central London

Galliard Homes and Acorn Property Group, in association with Trinity House, have announced the sales success at their Trilogy development, a residential scheme of 64 stylish apartments, located on a historic site on Harper Road in Borough, central London. Galliard Homes and Acorn Property Group can confirm that 90% of Trilogy has been successfully sold since the scheme’s launch last year, leaving six apartments available to purchase. Galliard and Acorn highlight that this sales success is testament to Trilogy’s proximity to iconic garden square, Trinity Church Square, as well as the spectacular communal roof terrace that offers panoramic views of London’s skyline that is accessible to residents. The buyer demographic at Trilogy has consisted of young to middle aged couples and local professionals. All purchasers at the scheme have bought homes to live in, with 90% of these purchasers being local buyers who have lived in the area previously. The Trilogy development, designed by architects Haworth Tompkins, is located across three linked contemporary apartment buildings which rise from four to six storeys in height. Providing a range of one, two- and three-bedroom apartments, Trilogy was originally the site of a Roman Temple formerly occupied by the Southwark Court of Requests (1824-2017), which is where John Dickens, the father of novelist Charles Dickens, was fined and sent to prison.

The apartment buildings have expanses of glazing, brick facades in contrasting brown, red and grey colours, walk out balconies and covered terraces. Residents of Trilogy also have access to an exquisite communal roof terrace that spans the entire seventh floor of the scheme, offering picturesque views of London. 

Prices for the remaining apartments at Trilogy start from £1,130,000 for a three-bedroom apartment and £1,150,000 for a two-bedroom penthouse. Find out more about Trilogy from


Millbrook Park (Barratt London)

On-site primary school makes a great choice for London families. 

Barratt London’s new Millbrook Park development will offer one, two, three and four-bedroom homes, including 345 new apartments and 10 new houses, situated in popular Mill Hill, north London. Part of a growing neighbourhood, residents will also benefit from access to an on-site primary school, brand new parks, a public piazza and the Millbrook Plaza, which will house shops, offices and restaurants. Millbrook Park is ideal for commuters, with Mill Hill East underground station located opposite the development, offering regular services to Euston Station in just 20 minutes.

Prices currently start from £541,000 for a two-bedroom apartment, with three and four-bedroom houses also available. Find out more about Millbrook Park from Barratt London.


Ridgeway Views (Barratt London)

Commuter friendly living, North West London.

A new show home has recently launched at Barratt London’s prestigious Ridgeway Views development in Mill Hill. With interiors designed by Andrew Henry, the two-bedroom ground floor apartment offers potential buyers the chance to experience the high quality of living available at the exclusive development.

Surrounded by idyllic fields and country walks in popular Mill Hill village, Ridgeway Views is a 47-acre development on the site of the old National Institute for Medical Research, which offers the best of both for those wanting to experience the benefits of living in the countryside, with easy commuter access to central London. Barratt London has focused on preserving and increasing the development’s ecological profile, creating habitats for local wildlife including bird boxes and a hedgehog passage through the residential area. Homebuyers can relax on the communal terrace overlooking beautiful countryside or take advantage of the various other communal outdoor spaces, including a play area, a fitness trail and gently landscaped gardens. Also available to residents are a gym and concierge service, as well as a number of ‘Outstanding’ and ‘Good’ rated schools close to the development.

Prices for a two-bedroom apartment currently start from £695,000, with a five-bedroom house also currently available from £2.1m. Discover more about Ridgeway Views from Barratt London.


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