Brexit doesn’t stop buyer activity at Redrow’s North West new homes developments

Posted 30 June 2016 by Keith Osborne

Any uncertainty over the consequences of the referendum vote doesn't appear to have deterred homebuyers at Redrow sites across the North West...

The extraordinary national reaction to the EU referendum on 23 June and non-stop media coverage about what ‘Brexit’ will mean didn’t prevent some 1,500 potential homebuyers visiting just four Redrow Homes developments last weekend.

With one customer queuing in his car overnight and others turning up at the crack of dawn, the presence of so many house-hunters across Greater Manchester, Merseyside and Cheshire showed that whatever may happen in the long term, the need and desire to buy a brand new home won’t deter property purchasers from checking out brand new homes.

Three homes were snapped up at the Woodland View [] development in Prestwich within just 10 minutes, with other buyers making ‘early bird’ reservations on plots yet to be officially released.

Dave Bexon​Redrow’s group sales and marketing director, Dave Bexon, remarks: “After Friday’s headlines that housebuilding would be one of the sectors impacted by the UK’s vote to leave the European Union, it was refreshing to see that demand for our homes was as high as ever, if not more so.

“We had queues forming in Prestwich from 5.30am and saw 250 visitors in one day alone. At the other end of the M62 in Liverpool we had someone sleep outside our Redbridge Park development in Fazakerley to secure the new home they wanted.  Around 160 people attended the launch weekend here and all four available properties sold quickly.”

Over the same period, 500 people attended the award-winning housebuilder’s new flagship Woodford Garden Village development near Stockport, leading to five sales, and 600 went to Ledsham Garden Village in Cheshire, with seven sales there. Another 13 ‘early birds’ also reserved across both sites.

“All four of these newly launched developments feature our hugely popular Arts & Crafts influenced Heritage Collection homes and provide evidence that there will always be a demand for a high-quality housing product,” adds Bexon. “While last week’s EU referendum result has thrown the country into political turmoil and a degree of economic uncertainty, our experiences over the weekend suggest that the housing market can – and will – prosper. The fact remains that after decades of undersupply the UK faces an acute housing crisis and we believe this will continue to fuel the demand for new homes.”

Bexon also noted that Redrow’s show homes and sales offices in the south of England were also busy post-referendum: “Our existing developments across Kent saw more visitors this weekend than the weekend prior, several sales were taken – including for some of our largest, most expensive properties - and others are expected to come in this week. Whilst a couple of people had questions for our sales staff there was generally little or no concern about any impact the Brexit vote might have on their purchase.”

Find out more about all Redrow Homes developments here


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