£60m already spent on super-prime properties near Regent’s Park

Buyers have already snapped up a number of the newly converted apartments at The Park Crescent, just to the south of Regent’s Park, with the individually designed homes appealing to a mix of London and overseas purchasers.

The development from Amazon Property is aimed at the super-prime market, with the recent release of substantial apartments ranging from around £3.95m to £20m. Visitors over the past couple of weeks have also had the privilege of seeing these apartments – each decorated and furnish by a different interior designer – supplemented with some outstanding artwork from names such as Salvador Dali, David Hockney and Marc Chagall.

Grade I listed Park Crescent is a familiar street on the southern edge of Regent’s Park that also share in the exclusive use of over eight acres of gardens. Designed by John Nash and originally completed in 1820, the street has a fascinating history and is now being converted into 20 two- to four-bedroom apartments with a total value of £200m.

Chris Lanitis, a director at Amazon Property, says: “For the main launch of The Park Crescent we have created six stunning apartments-and-art residences which showcase the very best in luxury and interior design and artwork by world-renowned and young up-and-coming artists. One of the key unique and sought after features of The Park Crescent are the high ceilings and large principal rooms which lend themselves to providing a stunning canvas for displaying important works of art.”

His fellow director Charles Gourgey, adds: “In our view this is the most exceptional, unique and exciting property launch in London this year. Visitors to the launch will have the opportunity to view previously unseen dressed residences and view beautiful works of art in our ‘mini-Frieze’ showcase created by our art curator House of the Nobleman. In addition, guests can tour the eight acres of private gardens whose landscaping is modelled on Buckingham Palace.”

Originally the residence of Brazil’s first London ambassador, Viscount Manoel Rodrigues Gameiro Pessoa, it remained that role until it was bombed in 1941. Other fellow pre-war residents were former US ambassador Charles Francis Adams, mining magnate Sir Carl Meyer, surgery pioneer Sir Joseph Lister and Count Joseph-Napoleon Bonaparte, brother of the famous French Emperor.

Many parts of The Park Crescent later served as office buildings, only now being largely converted back to luxurious residential property.

A number of leading interior designers, such as 1508 London, Taylor Howes and DH Liberty, have taken their own approach top fitting out each unique apartment with their own taste in decoration to match the spectrum of bespoke features used, from individual kitchens and dressing rooms to doors, handles and refurbished floor-to-ceiling windows.

The current collection of second-release apartments stretch from 1,429 sq ft 4,127 sq ft, with ceilings up to 3.8 metres high.

The entire first release has already been sold, with a variety of buyers including London residents downsizing from substantial properties in prime neighbourhoods of the capital such as Hampstead and St John’s Wood, with 20% of purchasers from the Gulf region.

Lanitis remarks: “For our Phase Two release we anticipate significant interest from British families relocating from north-west London, and buyers from continental Europe and the Middle East. With the repositioning of pound sterling against the dollar, we anticipate that our phase two release will continue to be driven by domestic downsizers, but could also see a rise in interest from dollar-linked overseas buyers from the Middle East and Asia.” 

Find out more at www.theparkcrescent.com ; 020 7861 5321 (Knight Frank), 020 7724 4724 (Aston Chase)