WhatHouse.co.uk digital magazine relaunches next week with two star columnists

Posted 18 July 2013 by Helen Christie

Around a year after the launch of the 90-page digital What House? magazine, it is being re-launched in a bold compact format with two household names signed up as columnists...

The new format is cut down from 90 pages to 28 but gives access to even more content with increased reader interactivity, so it's easier to navigate and find the articles you want to read. On Monday 22 July, the first edition of the streamlined publication will go live.

Assistant editor at What House?, and project manager for the magazine re-launch, Laurna Robertson said: "The new format should make reading each What House? monthly magazine an increasingly interactive experience for our readers. As before, they will be able to jump to the page of interest from our contents page however they will now find articles grouped on single pages in categories.

"For example all of our interviews are on one page and the reader can click onto the link of a specific interview which will open up in a separate window. It's a bold new layout which we've not seen anywhere else. We are very proud to be at the forefront of innovative digital magazine design as we believe this style of layout is the future."

The first edition of the magazine will contain the first columns by the magazine's new signings, TV stars Amanda Lamb and George Clarke.

Getting her break as the model for Scottish Widows, Amanda has built a solid reputation as one of the most knowledgeable and elegant presenters in the business as the face of A Place in The Sun and many other TV programmes. Amanda is a respected voice in the industry due to her background as an estate agent and her passion for the subject matter.

Owning his own architecture practice wasn't enough for industrious George Clarke - over the last eight years he has graced our small screens and built up a colossal reputation due to his insight into the industry's problems and his determination to get something done about them. His work on The Great British Property Scandal meant he was asked to become a government adviser on empty homes. He did so well in that role that his area of expertise was extended to the property industry at large.

Robertson said: "Both of these stars have substantial clout when it comes to property and I am delighted to welcome them into the What House? team. After interviewing each of them for the magazine, I realised how in depth their knowledge is and I was frustrated we didn't have more space to explore all they had to say. Thankfully both Amanda and George agreed to sign up as columnists so our readers will get to enjoy their insight over the coming months."

What House? monthly magazine covers all of the key news and issues for the new homes industry for the consumer while also providing celebrity interviews, interiors articles, diverse special features and video content.


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