WhatHouse? Awards 2015 winners – Hyde New Homes, Best Mixed-Use Development
Posted 15 December 2015 by Keith Osborne
The Mixed-Use Development category acknowledges the success of developers such as Hyde New Homes in contributing more than just much-needed residential property and the importance of building homes with other amenities such as shops, community and leisure facilities and employment opportunities for the new residents.
Hyde New Homes’ success in this respect was rewarded with a Bronze by the independent panel of WhatHouse? Awards judges for The Barrows in Brighton. Actor and author David Walliams presented the prize for the development to the Hyde team at the 34th WhatHouse? Awards event in London in November, in front of an audience of 1,700 housebuilding industry figures.
Debbie Small, sales and marketing director for Hyde New Homes, is delighted with the award, saying: “This award is a strong endorsement of Hyde’s approach to providing new homes. Not only does Hyde offer much needed housing, using innovative design and quality finishes; Hyde takes great care to work closely with the local community and bring them along with us. At The Barrows, we are pleased that the judges praised our efforts to listen to and respond to feedback from local residents and businesses, changing everything from road layout to building materials.
“The award is also a testament to the determination of our sales and marketing team who always go the extra mile to deliver first class marketing campaigns against tough objectives, in fresh and exciting ways.”
The WhatHouse? Awards judges said of the company’s achievement:
“Mixed use can mean many things: usually any conventional combination of residential, commercial, retail and leisure. The Barrows is a scheme of 87 apartments, built to high sustainability standards, for sale through shared ownership, as well as 27 rental properties. But next to the development is The Open Market – a covered market of stalls, an eclectic mix of food outlets, workshops and arts and crafts – very much local trader territory. It is a market as a social enterprise – no antiseptic add-on for planning purposes, but a clear community benefit, creating jobs and a social meeting place.
The scheme has made a very tangible contribution to the regeneration of this part of the East Sussex town, both in terms of residential and retail offering – new homes, new jobs and a new vitality to the area. The £13m project was very much a community-led partnership. Hyde worked closely with local residents and the local business community.”