Posted 24 September 2014 by Keith Osborne
This week, Marc Da Silva turns his attention to the retirement sector as he continues his ongoing series of interviews with senior figures in the new homes industry, speaking to Howard Nankivell, director of sales and marketing at Anchor.
What regions do you cover? We operate in England only and have care homes and retirement properties in all regions.
Why should people over the age of 55 consider living in an age-exclusive home? Our properties offer an independent lifestyle, state-of-the-art facilities and the opportunity to be part of a community of like-minded people. We offer peace of mind that any help or assistance people might need in the future is close at hand. The option to start receiving at-home care means that people can stay in their own homes for longer and the level of support they receive can be tailored to their needs should their circumstances change.
Buyers are also attracted to the aspirational lifestyles on offer. The breadth of leisure facilities and activities, particularly at forthcoming developments Bishopstoke Park and Hampshire Lakes, means residents are able to be as involved in the social side as they would like.
Many of our buyers also recognise that our properties offer a secure financial investment after downsizing from their lifetime family home.
What is unique about Anchor’s homes and what are the main benefits? Anchor is a charity and England’s largest not-for-profit provider of housing and care to older people, with over 45 years’ experience in the sector. Our charitable status means we are able to reinvest the money we make into our retirement properties and care homes, to continually raise standards and provide the high-quality services our residents want and expect.
We develop and manage our properties, which demonstrates our commitment to providing the very best in retirement living for our customers. Our properties benefit from kitchens and bathrooms designed to make life easier, with easy turn taps, easy-open windows, level access showers and power sockets positioned at a convenient height.
Anchor properties also provide a safe place to live which ensures peace of mind at all times. Anchorcall is a 24-hour emergency system which, when installed in a person's home allows them to call for help whenever they need it.
What types of properties is your firm developing? We are developing a variety of different properties, from care homes to independent living apartments, cottages and retirement villages.
What projects are Anchor working on and what’s in the development pipeline? Anchor will be creating over 1,300 homes for older people in the next five years; these will be made up of 560 care beds and over 760 apartments and cottages. In 2015 we will be opening: two retirement villages, Bishopstoke Park in Eastleigh and Hampshire Lakes in Yateley; three care homes, Moore Place, a 60-bed care home in Esher, Surrey; Mayflower Court, a 72-bed care home in Southampton; Buckingham Lodge a 64-bed care home in Aylesbury; and Austin Place, an independent living development made up of 65 apartments in Weybridge, Surrey.
How much does a new home by Anchor typically cost to buy? Our property prices vary vastly and ultimately depend on what you are buying. Within our retirement village portfolio, properties start from around £195,000 and go up to £800,000.
What is Anchor’s USP? In addition to the main benefits stated above, we do not charge an assignment fee on the properties we sell. We also provide customers with a Third Party Additional Services Pack – a directory of local traders, services and facilities, to help make the move as easy as possible.
Which of the developments Anchor is currently developing do you think stands the best chance of winning a WhatHouse? Award? Our Bishopstoke Park retirement village development in Eastleigh, Hampshire, has blended faithful restoration with cutting-edge architecture, to create a village that’s inspired by its past, yet perfectly equipped for the future.
The 19th-century Mount building at Bishopstoke, once home to international bankers, Victorian powerbrokers, local philanthropists and Natural Scientists, is currently undergoing a major restoration. Once complete, the building will become the heart of Bishopstoke Park retirement village, housing a luxurious swimming pool, spa and state-of-the-art wellness centre.
The village will have over 170 prestigious independent and assisted living apartments, giving over-65s the opportunity to live independently and receive care by highly trained professionals should they need it. There will be a 48-room care home on the site and the village will also feature a juice bar, bistro and delicatessen, general store and craft room.